ERP software providers · Email marketing
Keep talking to the distributor who liked the demo and then went quiet.
Email marketing for an ERP provider is how a months-long evaluation stays alive and how the installed base hears about modules and renewals. GullySales writes the summary the accountant can forward, the sequence that runs through the silent months, and the renewal note that reads like a service review.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Also for ERP software providers
- SEO for ERP software providers
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
Sales and marketing for ERP software providers, the overview.
For ERP software providers
Where it usually goes wrong, and what we would do.
“The demo ends and four months of silence begin”
Budget, harvest season, a partner's illness. The deal is not lost, but nobody has written to them since March.
“Your buyer forwards, he does not decide alone”
The mail after a demo has to survive being sent to the CA with two lines added on top.
“The renewal invoice is the only mail some customers get all year”
That is why it feels like a bill for nothing, and why some of them quietly stay on an old version.
What we do
What we deliver for ERP software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post-demo summary the accountant can forward
One mail listing what was shown, what was asked, what was promised and what happens next, short enough to read on a phone and written to be passed on.
Result: The people who were not in the room get an accurate version.
A sequence built for a six-month evaluation
Mails spread over months carrying the migration explainer, a reference story from their trade and the implementation plan, with a stop rule when they reply.
Result: The silent deal has a reason to answer.
A renewal note that reads as a review
A mail before each support renewal listing what was fixed that year, what the team used most and the modules they have not switched on, sent before the invoice.
Result: Renewal becomes a conversation instead of a surprise.
Module offers based on what the customer actually uses
A short mail to customers whose usage shows a gap, such as a dealer portal or a field sales app, written for their situation rather than sent to the whole list.
Result: Existing customers buy the next thing from you.
One list, built from your own records and kept clean
Demo requests, exhibition and webinar registrations and existing customers in one place, with consent recorded, a working unsubscribe and bounces removed monthly.
Result: Your mails reach inboxes instead of spam folders.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ERP software providers.
- ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
- Tally partners selling add-ons and customisation
- Zoho partners and implementation consultants
- Industry-specific ERP product companies
- ERP providers for pharma and retail distribution
- Manufacturing ERP and MRP software vendors
- Construction and project ERP providers
- Cloud ERP and SaaS accounting providers for small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ERP software providers
- 1
Assess
Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.
- 2
Choose the industries
A written choice of the two or three industries where you have the deepest experience and references.
- 3
Fix the sales process
Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.
- 4
Build demand
Industry pages, compliance content, CA partnerships and cluster campaigns.
- 5
Renew and grow
Renewal reviews, module upgrades and a reference programme with your happiest customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we buy a list of manufacturers and mail them?
How often should we write during a long evaluation?
How do we win over the accountant in an ERP deal?
Should we charge for customised demos?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ERP software providers
Everything else we would do for you.
- SEO for ERP software providers
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
Or start from the overview: sales and marketing for ERP software providers.