ERP software providers · Search engine optimisation
Be found by the manufacturer searching for ERP for their own trade.
SEO for an ERP provider decides whether a factory owner worried about stock and GST returns finds your page or a national vendor's. GullySales writes a page for each trade you implement for, answers the Tally comparison instead of leaving it to a competitor, and fixes what is holding the site back.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for ERP software providers
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
Sales and marketing for ERP software providers, the overview.
For ERP software providers
Where it usually goes wrong, and what we would do.
“Nobody searches for ERP on its own”
The search is ERP for garment manufacturers, or software for a pharma distributor. A page that lists eleven industries in one paragraph answers none of them.
“The Tally comparison is a search before it is an objection”
Owners type moving from Tally to ERP and read whoever wrote that page. Right now it is not you.
“Your principal's name carries traffic you can catch”
Buyers search for an implementation partner by product name and city, and that page has to say which trades you have taken live.
What we do
What we deliver for ERP software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each trade you have references in
Two or three pages describing that trade's actual process, batch numbers in pharma or job work in an engineering unit, and where the system sits in it.
Result: A buyer searching for ERP for their trade reads their own process back.
The Tally migration page, written by you
One page on what moving from Tally to a full ERP involves: which ledgers and stock history come across, what the accounts team relearns, and how long the parallel run takes.
Result: The comparison search ends on your page instead of a competitor's.
Module pages for the problems people type
Separate pages for e-invoicing, stock and warehouse, job work and dealer management, each written for the person who has that one problem this month.
Result: A narrow search finds a page about exactly that.
Partner pages that name the districts you cover
A page for each product you implement, naming the city and the industrial areas you travel to, so a partner locator search finds a local team.
Result: The buyer sees an implementation team within driving distance.
Technical clean-up on a site nobody has opened in years
Slow pages, broken links, missing headings and demo forms that fail on a phone, all fixed before new pages are added.
Result: Pages you already paid for start being found.
A monthly report by trade page
Search position, visits and demo requests for each trade page, set against the baseline recorded before the work started.
Result: You can see which trade has earned a second page.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ERP software providers.
- ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
- Tally partners selling add-ons and customisation
- Zoho partners and implementation consultants
- Industry-specific ERP product companies
- ERP providers for pharma and retail distribution
- Manufacturing ERP and MRP software vendors
- Construction and project ERP providers
- Cloud ERP and SaaS accounting providers for small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ERP software providers
- 1
Assess
Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.
- 2
Choose the industries
A written choice of the two or three industries where you have the deepest experience and references.
- 3
Fix the sales process
Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.
- 4
Build demand
Industry pages, compliance content, CA partnerships and cluster campaigns.
- 5
Renew and grow
Renewal reviews, module upgrades and a reference programme with your happiest customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We implement for eleven industries. Which pages do we write?
Can we outrank the software company itself?
How do we win over the accountant in an ERP deal?
Should we charge for customised demos?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ERP software providers
Everything else we would do for you.
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
- Email marketing for ERP software providers
Or start from the overview: sales and marketing for ERP software providers.