ERP software providers · Content marketing
Write the checklist an owner uses to compare you with two other partners.
Content marketing for an ERP provider means publishing the documents a buyer reads while deciding, from the data migration explainer to the questions they should ask every partner. GullySales writes those pages in plain language, keeps the compliance ones dated and reviewed, and turns each webinar into something a prospect can send upward.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.
Also for ERP software providers
- SEO for ERP software providers
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
Sales and marketing for ERP software providers, the overview.
For ERP software providers
Where it usually goes wrong, and what we would do.
“Data migration fear needs a document, not a reassuring sentence”
Five years of ledgers, opening stock, pending orders and old GST returns. Set out what moves and what does not, and the fear becomes a plan.
“The owner is doing homework you can write”
He is looking for what to ask, what goes wrong, and what the second year costs. Nobody in this trade publishes that, which is why it works.
“Compliance writing goes stale in months”
Thresholds and forms change through GST notifications, so anything you publish about them carries a review date or it eventually misleads someone.
What we do
What we deliver for ERP software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A data migration explainer written for the accounts team
What comes across from Tally or spreadsheets, what has to be re-entered, how long a parallel run takes and who does the checking on each side.
Result: The team that was blocking the deal can see the work.
The questions to ask any ERP partner, published as a checklist
Twenty questions on licence and renewal cost, customisation ownership, support response, training and who is on site at go-live, written so it works against you too.
Result: Buyers use your checklist to interview your competitors.
A process guide for each trade you sell to
A guide to how the trade runs, from purchase to dispatch, and where a system helps, written from your implementation notes rather than the product manual.
Result: A stranger reads it and assumes you have done this before.
Webinar recordings turned into readable pages
Each session written up as a page with the slides, the questions asked and the answers given, so the recording is not the only record.
Result: One hour of work keeps bringing enquiries for a year.
A review date on everything about compliance
A list of the pages touching GST, e-invoicing and e-way bills with the date each was last checked, and a calendar reminder to read them again.
Result: Nothing on your site quietly becomes wrong.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ERP software providers.
- ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
- Tally partners selling add-ons and customisation
- Zoho partners and implementation consultants
- Industry-specific ERP product companies
- ERP providers for pharma and retail distribution
- Manufacturing ERP and MRP software vendors
- Construction and project ERP providers
- Cloud ERP and SaaS accounting providers for small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ERP software providers
- 1
Assess
Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.
- 2
Choose the industries
A written choice of the two or three industries where you have the deepest experience and references.
- 3
Fix the sales process
Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.
- 4
Build demand
Industry pages, compliance content, CA partnerships and cluster campaigns.
- 5
Renew and grow
Renewal reviews, module upgrades and a reference programme with your happiest customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we write about GST rules when they keep changing?
Who writes this if our consultants have no time?
How do we win over the accountant in an ERP deal?
Should we charge for customised demos?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ERP software providers
Everything else we would do for you.
- SEO for ERP software providers
- PPC ads for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Email marketing for ERP software providers
Or start from the overview: sales and marketing for ERP software providers.