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GullySales

ERP software providers · Lead generation

Turn a demo request into a deal your presales team wants to work on.

Lead generation for an ERP provider is the work of getting enquiries from businesses that have a reason to change this year, and knowing which ones they are before presales builds anything. GullySales sets the questions asked before a demo, records every stakeholder met, and brings back the deals that went quiet.

A sorting hopper in a depot yard: a wide gold hopper on a steel frame, its throat splitting into three chutes that feed three floor bins, one heaped past its own spout, one half caught, one barely started

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • A free customised demo is the most expensive thing you give away

    Two days of presales go into one, and a comparison shopper uses it to push another partner's price down.

  • The buyer arrives with a trigger and a date

    A bank wanting better stock statements, e-invoicing reaching their turnover band, or a son joining the business. Ask for it on the first call and the timeline stops being a guess.

  • Half your pipeline is four months old and unopened

    The distributor who saw two demos last year has not been called since, and nobody remembers what the last objection was.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A discovery call that happens before any demo is built

    Fifteen questions on current system, user count, the trigger, the go-live month and who signs, asked on a call your salesperson runs from a printed sheet.

    Result: Presales builds for prospects who have already given you something.

  2. A paid process study to replace the free custom demo

    A priced study of the buyer's process with a demo on their own items and ledgers, adjusted against the implementation fee if they sign.

    Result: Comparison shoppers step back and serious buyers commit early.

  3. Every stakeholder recorded against the deal

    The owner, the accounts head, the stores in-charge and the external CA, with what each one asked and what they were told, kept where the next person can read it.

    Result: A deal survives the salesperson who leaves.

  4. A referral route through chartered accountants

    A short note a CA can forward, an introduction meeting format, and a record of which accountant sent which enquiry.

    Result: The person owners ask first starts naming you.

  5. A revival list for demos older than three months

    Every stalled deal grouped by trade and by the objection that stopped it, with a reason to call that is not just checking in.

    Result: Last year's demos turn back into conversations.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ERP software providers

  1. 1

    Assess

    Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.

  2. 2

    Choose the industries

    A written choice of the two or three industries where you have the deepest experience and references.

  3. 3

    Fix the sales process

    Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.

  4. 4

    Build demand

    Industry pages, compliance content, CA partnerships and cluster campaigns.

  5. 5

    Renew and grow

    Renewal reviews, module upgrades and a reference programme with your happiest customers.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Where do our best ERP enquiries actually come from?
The accountant, an existing customer's sister concern and the trade association meeting. The audit traces last year's signed implementations back to first contact, so you spend where they came from.
Should a salesperson or a presales person take the first call?
Sales, with a written question sheet. Presales time is the scarce thing, and it should be spent after you know the user count and the trigger, not before.
How do we win over the accountant in an ERP deal?
Give them their own demo. Show closing entries, GST returns, reconciliation and the reports they prepare for the CA, and invite their questions early instead of presenting only to the owner.
Should we charge for customised demos?
Offer a standard demo free and charge for a process study with a customised demo. Adjust that fee against the implementation if they sign. It protects presales time and filters out comparison shoppers.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit