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GullySales

ERP software providers · Pay per click advertising

Stop paying for clicks from students looking up what ERP stands for.

Paid search for an ERP provider means buying the few searches that come from a business with a budget, and keeping out the job seekers and students who type the same words. GullySales splits the campaigns by trade, builds a demo form that qualifies, and reports on demos held rather than clicks bought.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • You share your keywords with a classroom

    ERP full form, ERP jobs, ERP course fees. Without a long negative list, most of the budget goes to people who will never buy software.

  • Two days of presales sit behind every demo request

    So the campaign is judged on demos held and deals opened, not on what a click cost.

  • A five-person office and a 200-worker factory fill the same form

    Ask user count, current system and the month they want to go live, and presales knows which request to open first.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by the trades you chose

    One campaign per trade, with ad text naming that trade's own words, instead of a single ERP software campaign competing with every vendor in the country.

    Result: Your advert reads like it was written for the business that searched.

  2. A negative keyword list built for this market

    Course, syllabus, full form, jobs, internship, resume, free download and crack, added before the first rupee is spent and reviewed from the search terms report every month.

    Result: Budget stops leaking to people who cannot buy.

  3. A landing page per trade with one demo form

    A page repeating the trade the advert promised, with a short form and a phone number, rather than the home page that lists every industry you serve.

    Result: The click lands where the advert said it would.

  4. Qualifying questions inside the form

    Users, current system, go-live month and who else will sit in the demo, asked at the enquiry rather than discovered in the second call.

    Result: Presales opens the serious request first.

  5. Geography limited to where you can implement

    Districts your team can reach for a go-live week, set against the whole country, with the bigger cities separated so their cost is visible.

    Result: You stop booking demos nobody can service.

  6. Reporting that follows the deal, not the click

    Demo requests, demos held, deals opened and their value by campaign, reported monthly against the baseline.

    Result: You know which trade's advertising pays for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ERP software providers

  1. 1

    Assess

    Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.

  2. 2

    Choose the industries

    A written choice of the two or three industries where you have the deepest experience and references.

  3. 3

    Fix the sales process

    Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.

  4. 4

    Build demand

    Industry pages, compliance content, CA partnerships and cluster campaigns.

  5. 5

    Renew and grow

    Renewal reviews, module upgrades and a reference programme with your happiest customers.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we bid on our competitors' product names?
As keywords, search platforms allow it while restricting the name inside your ad text. Your partner agreement may go further, so check with your principal before running it.
How much should an ERP campaign spend?
Enough to cover one trade in the districts you travel to. A small budget spread over eleven industries and all of India buys nothing anyone remembers.
How do we win over the accountant in an ERP deal?
Give them their own demo. Show closing entries, GST returns, reconciliation and the reports they prepare for the CA, and invite their questions early instead of presenting only to the owner.
Should we charge for customised demos?
Offer a standard demo free and charge for a process study with a customised demo. Adjust that fee against the implementation if they sign. It protects presales time and filters out comparison shoppers.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit