ERP software providers · Pay per click advertising
Stop paying for clicks from students looking up what ERP stands for.
Paid search for an ERP provider means buying the few searches that come from a business with a budget, and keeping out the job seekers and students who type the same words. GullySales splits the campaigns by trade, builds a demo form that qualifies, and reports on demos held rather than clicks bought.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for ERP software providers
- SEO for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
Sales and marketing for ERP software providers, the overview.
For ERP software providers
Where it usually goes wrong, and what we would do.
“You share your keywords with a classroom”
ERP full form, ERP jobs, ERP course fees. Without a long negative list, most of the budget goes to people who will never buy software.
“Two days of presales sit behind every demo request”
So the campaign is judged on demos held and deals opened, not on what a click cost.
“A five-person office and a 200-worker factory fill the same form”
Ask user count, current system and the month they want to go live, and presales knows which request to open first.
What we do
What we deliver for ERP software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by the trades you chose
One campaign per trade, with ad text naming that trade's own words, instead of a single ERP software campaign competing with every vendor in the country.
Result: Your advert reads like it was written for the business that searched.
A negative keyword list built for this market
Course, syllabus, full form, jobs, internship, resume, free download and crack, added before the first rupee is spent and reviewed from the search terms report every month.
Result: Budget stops leaking to people who cannot buy.
A landing page per trade with one demo form
A page repeating the trade the advert promised, with a short form and a phone number, rather than the home page that lists every industry you serve.
Result: The click lands where the advert said it would.
Qualifying questions inside the form
Users, current system, go-live month and who else will sit in the demo, asked at the enquiry rather than discovered in the second call.
Result: Presales opens the serious request first.
Geography limited to where you can implement
Districts your team can reach for a go-live week, set against the whole country, with the bigger cities separated so their cost is visible.
Result: You stop booking demos nobody can service.
Reporting that follows the deal, not the click
Demo requests, demos held, deals opened and their value by campaign, reported monthly against the baseline.
Result: You know which trade's advertising pays for itself.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ERP software providers.
- ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
- Tally partners selling add-ons and customisation
- Zoho partners and implementation consultants
- Industry-specific ERP product companies
- ERP providers for pharma and retail distribution
- Manufacturing ERP and MRP software vendors
- Construction and project ERP providers
- Cloud ERP and SaaS accounting providers for small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ERP software providers
- 1
Assess
Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.
- 2
Choose the industries
A written choice of the two or three industries where you have the deepest experience and references.
- 3
Fix the sales process
Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.
- 4
Build demand
Industry pages, compliance content, CA partnerships and cluster campaigns.
- 5
Renew and grow
Renewal reviews, module upgrades and a reference programme with your happiest customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we bid on our competitors' product names?
How much should an ERP campaign spend?
How do we win over the accountant in an ERP deal?
Should we charge for customised demos?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ERP software providers
Everything else we would do for you.
- SEO for ERP software providers
- Lead generation for ERP software providers
- Digital marketing for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
- Email marketing for ERP software providers
Or start from the overview: sales and marketing for ERP software providers.