Plan a year of marketing around a sale that takes six months to close.

1. One written plan naming the trades and the channels

   Which two trades get pages and advertising, which audience is reached on LinkedIn, which through CAs and cluster meetings, and what is deliberately not being done this year.

   Result: Everyone knows what the marketing is for.

2. An owner and a fixed hour for each channel

   A named person for the website, the advertising and the webinars, with the hour in the week when that work happens, agreed with you before we start.

   Result: Work stops depending on whoever is free.

3. A webinar and cluster meeting calendar

   Four sessions a year on compliance and process, placed before year-end and audit season, with an invitation list built from your CRM and association lists.

   Result: The business sees you at the moment it feels the pain.

4. Pipeline measured instead of impressions

   Enquiries, discovery calls, demos held and open deal value by source, recorded from the baseline and reported every month.

   Result: You can defend the spend to your own board.

5. A quarterly decision on what to drop

   A review of each channel against demos it produced, with a written decision to keep, change or stop, so nothing runs for a year out of habit.

   Result: Money moves to the channel that is working.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.