Banks · Social media
Post the financial literacy tip a customer saves, not a generic scheme announcement.
Social media for a bank means genuinely useful content: a financial literacy tip, an explanation of a scheme, a community event recap. It aims at building trust over time, not a constant stream of promotional posts. GullySales plans and posts this on a schedule that balances usefulness and relevant promotion.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For banks
Where it usually goes wrong, and what we would do.
“Useful content earns more trust than constant promotion”
A short post explaining how to read a loan statement or avoid a common UPI scam builds long-term trust and engagement. A feed made up entirely of scheme advertisements does not.
“Community event content extends local goodwill online”
A post about a financial literacy camp or a local sponsorship shows a bank's presence in the community to a much wider audience than those who attended in person.
“Comment management matters as much as posting”
A customer complaint left as a public comment needs a prompt, professional reply, since an ignored comment is visible to every other visitor to that post.
What we do
What we deliver for banks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Genuinely useful content calendar
A content plan built mostly from financial literacy tips and scheme explanations, not a constant stream of promotional posts.
Result: Followers get something worth reading, not just an advertisement.
Community event recap content
Posts recapping a financial literacy camp or local sponsorship, extending its reach beyond those who attended in person.
Result: A local activity reaches a much wider audience online.
Comment and message response routine
A designated person and a response routine for every public comment and direct message, including a complaint.
Result: No customer comment sits unanswered where every visitor can see it.
Sustainable posting schedule
A posting pace your team can sustain with genuinely useful content, rather than a high-frequency schedule that runs out of substance.
Result: The feed stays worth following instead of thinning out.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
What a bank branch should post in each place, and what must wait for head office.
- Fraud awareness on Facebook and Instagram
- Post the plain fact that the bank never asks for an OTP, PIN or CVV on a call or message. Add how to reach the branch directly. The action is to call the branch if anything looks wrong.
- Short YouTube explainers in the local language
- Show the documents a branch asks for on a scheme, such as a crop loan or a savings account, as per the current bank circular. The action is to bring the documents to the branch.
- Facebook for community and literacy camps
- Recap a financial literacy camp or a local sponsorship with photographs, with permission from the people shown. The action is to visit the branch for the scheme details discussed.
- WhatsApp broadcast, with opt-in
- Send changes in branch timings, camp dates and holiday closures to account holders who agreed to receive them. The action is to visit or call the branch. Never send account details on this list.
- Google Business Profile posts
- Post holiday closures, ATM and cash-deposit availability and special counters for seniors. The action is a call or a request for directions.
- What not to post
- Rates, offers or scheme claims that head office or compliance has not approved, a customer's name, balance or transaction screenshot, or a reply that repeats account details in public.
Who it is for
This is written for these banks.
- Private sector bank branches
- Public sector bank branches
- Regional rural banks
- Cooperative banks
- Small finance banks
- Business correspondent networks
- NRI-focused branches
- MSME-focused branches
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should we post?
Who manages comments and messages?
Can our branch open its own Facebook or Instagram page?
A customer posted a complaint with their account number. What do we do?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for banks.
6 min read · 6 Oct 2026How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
7 min read · 21 Sept 2026How to advertise to airport travellersA terminal is a small number of regular flyers counted many times, and the crowd changes completely between the six o'clock bank and the summer holidays.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.