Banks · Webinars
Host a session on MSME loans for owners who cannot visit a branch during work hours.
Webinars for a bank mean online sessions explaining a specific scheme or financial topic: MSME loan eligibility, tax-saving investment options, or NRI banking rules. The audience can attend from anywhere without visiting a branch. GullySales plans and promotes these around a specific, useful topic.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What webinars means
A webinar is a live or recorded online session where you explain a topic to prospects who register in advance. It suits products that need explaining before a buyer will commit. GullySales plans the topic, builds the registration page and reports attendance and enquiries afterward, the same enquiry-based reporting used for every other channel.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For banks
Where it usually goes wrong, and what we would do.
“A specific, useful topic draws attendance better than a general one”
A webinar titled around a specific scheme's eligibility and documentation draws far more relevant attendance than a broad session simply titled about the bank's services.
“NRI-focused webinars solve a real accessibility problem”
An NRI customer in a different time zone benefits from a webinar recording they can watch when convenient. A branch visit cannot solve that gap for this audience at all.
“Live question time builds more trust than a one-way presentation”
Allowing genuine, unscripted questions during a webinar on a loan scheme demonstrates confidence in the product and answers concerns a purely promotional video cannot address.
What we do
What we deliver for banks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Specific-topic webinar plan
Sessions titled around a specific scheme, such as MSME loan eligibility, rather than a broad session about the bank generally.
Result: Attendance comes from people who actually need that specific answer.
NRI time-zone-friendly scheduling
Sessions scheduled and recorded for an NRI audience in a different time zone to watch when convenient.
Result: A time-zone gap no longer excludes an NRI customer.
Live question segment
A dedicated, unscripted question period built into each webinar, rather than a one-way presentation only.
Result: A genuine concern gets answered live, building more trust than a pitch.
Targeted promotion by audience fit
Promotion aimed at customers and prospects who actually fit the topic, such as small business owners for an MSME session.
Result: The room fills with people the session is actually meant for.
How the result is measured
- Registrations
- Attendance rate
- Enquiries after the session
Recorded as a baseline before work starts, so every later report has an honest comparison.
MSME loan webinar run sheet
Plan an MSME loan webinar around this run sheet so owners leave knowing what to do next.
- Title that promises one answer
- Name the question, such as who can apply for the scheme and what to bring. A narrow title attracts the owner who is about to apply, and he is the one you want in the session.
- A speaker who can answer on eligibility
- Have a credit officer or someone who handles the file speak, with the branch head to open. A host who cannot answer eligibility questions loses the room.
- A document slide the attendee can photograph
- Show the papers to bring: GST returns, income tax returns, bank statements, Udyam registration and property papers where relevant. Share the slide afterwards as a PDF.
- Registration questions that help the branch
- Ask for business type, city, loan purpose, preferred language and consent to be contacted. These let the branch call with something relevant, not a generic message.
- Live questions with a moderator
- Let a colleague read out the questions. If one cannot be answered on the spot, note it and have the branch reply to that person afterwards, by name.
- A follow-up list and the recording
- Send the recording and the document list to everyone who registered, attended or not. Give the branch the list with each person's question so someone calls with a name.
Who it is for
This is written for these banks.
- Private sector bank branches
- Public sector bank branches
- Regional rural banks
- Cooperative banks
- Small finance banks
- Business correspondent networks
- NRI-focused branches
- MSME-focused branches
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the webinars work runs
- 1
Define the audience and topic
We agree exactly who should attend and the one question the session needs to answer for them.
- 2
Build the session
Content and materials are built around that question, kept specific rather than general.
- 3
Promote to the right list
Invitations go to the defined audience through the channels they actually use, tracked for response.
- 4
Run the session
We support the live delivery, handling registration, technical issues and attendee questions.
- 5
Follow up individually
Every attendee is followed up within days, with a message suited to how engaged they were during the session.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we get people to attend?
Should we record these?
Can we mention interest rates in a webinar?
What do we do about people who register but do not attend?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for banks.
6 min read · 6 Oct 2026How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
7 min read · 21 Sept 2026How to advertise to airport travellersA terminal is a small number of regular flyers counted many times, and the crowd changes completely between the six o'clock bank and the summer holidays.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.