Flower shops · Follow up systems
Chase the wedding quote, and confirm the sympathy order in minutes.
A follow-up system for a florist runs two clocks at once: the wedding quote that needs chasing over weeks, and the same-day order that needs confirming before the customer calls the next shop. GullySales sets the attempts, the timing and the written rule for when to stop.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What follow up systems means
A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.
For flower shops
Where it usually goes wrong, and what we would do.
“A wedding quote needs chasing and a funeral order needs answering”
The bride who asked for a mandap quote in January is comparing three florists and will not reply for a fortnight. The family arranging a wreath needs a yes in ten minutes and must never be chased.
“The date decides when chasing becomes pointless”
There is no value in following up an anniversary enquiry the day after the anniversary. Every reminder is scheduled backwards from the occasion the customer named.
“Corporate accounts go quiet after a slip, not before a renewal”
A hotel taking weekly lobby arrangements will not tell you it is unhappy. The follow-up that saves the account is the call after a late delivery.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two tracks, one for the event quote and one for the urgent order
A sequence spread over weeks for weddings and corporate proposals, and a reply-within-the-hour rule for birthday, anniversary and sympathy enquiries.
Result: An urgent order is never treated like a wedding, and a wedding is never dropped after one message.
Reminders scheduled backwards from the customer's date
Timing set against the wedding, anniversary or event date the customer gave you rather than a fixed number of days after the enquiry arrived.
Result: The last reminder lands while the order can still be placed.
Written messages for the quote that went quiet
Ready wording for a bride who has not replied, including one that asks plainly whether the budget was the problem.
Result: You learn why you lost rather than wondering.
A stop rule the team can point at
Two attempts on a bouquet enquiry, four spread across the weeks before an event, then the enquiry is closed with a reason recorded.
Result: Nobody is messaged into irritation and nobody is quietly forgotten.
A call after every late or disputed delivery
A same-day check with the customer whenever a delivery slipped or an arrangement was queried, made before they write about it in public.
Result: A complaint reaches you first.
Missed calls returned during the peak dates
A rule for Valentine's Day and Mother's Day covering who returns the calls that rang out, by when, and how the address and cut-off are confirmed in writing.
Result: The busiest days stop losing orders to a ringing phone.
Completion and conversion read against the baseline
How many enquiries received their scheduled attempts, and how many converted, set beside the baseline recorded before work started.
Result: You can tell whether chasing weddings is paying for itself.
How the result is measured
- Follow-up completion rate
- Average number of follow-ups before close
- Enquiries closed after repeat follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for flower shops
- 1
Assess
We look at how the shop appears for the same-day, urgent search, how wedding enquiries are quoted, and whether corporate standing orders are being pursued at all.
- 2
Fix the profile and the delivery promise
Google Business Profile set up for the delivery radius and hours, and a clear, honest same-day delivery promise the team can actually keep.
- 3
Build the wedding and event portfolio
A page of real past arrangements organised by style and budget, so a couple can judge quality before asking for a quote.
- 4
Win same-day and planned orders
Local search and Google Ads for urgent searches, and outreach with the portfolio for wedding planners and venues.
- 5
Win and keep corporate accounts
A pitch for standing weekly arrangements to hotels and offices, and a reliability record that protects the account at renewal.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long do we keep chasing a wedding enquiry?
Should we follow up a funeral order at all?
How is marketing different for same-day orders versus weddings?
Do we need ads for Valentine's Day and Mother's Day?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for flower shops
Everything else we would do for you.
- Branding for flower shops
- Buyer journey mapping for flower shops
- Buyer persona development for flower shops
- Content marketing for flower shops
- Digital marketing for flower shops
- Lead generation for flower shops
- PPC ads for flower shops
- Public relations for flower shops
- Reputation management for flower shops
- Sales management for flower shops
- Sales process for flower shops
- Sales training for flower shops
- SEO for flower shops
- Social media marketing for flower shops
- Website design for flower shops
- Google Business Profile for flower shops
- CRM for flower shops
- Review generation for flower shops
- Customer retention for flower shops
- Referral marketing for flower shops
- WhatsApp marketing for flower shops
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.