Flower shops · Referral marketing
Get the wedding planner to put your name in front of the bride.
Referrals for a florist come from two places: the customer whose arrangement was admired, and the planner, venue or caterer whose client asks who did the flowers. GullySales builds the introduction those partners can forward, and works out what a fair fee looks like in this trade.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What referral marketing means
Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.
For flower shops
Where it usually goes wrong, and what we would do.
“The planner gets asked at the venue, so the planner is the source”
A guest asks who did the flowers and the answer comes from the planner or the venue manager, not from the couple. That relationship is the one worth working on.
“The card in the bouquet is a referral if you let it be”
Your name is read by a recipient who had no part in choosing you. That is a warm introduction sitting on somebody's dining table.
“Trade commissions are normal here and belong in writing”
Planners and decorators expect a trade rate or a commission on flowers. Agree the number and how it is invoiced before the first job rather than after the wedding.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A partner list of planners, venues, caterers and decorators nearby
The people who get asked about flowers, listed with who to speak to, what they handle and which of your arrangements suits their clients.
Result: You know exactly who to visit instead of waiting to be found.
A portfolio a planner can forward without editing it
A short set of past arrangements by budget and style, with your delivery area and terms, in a file that opens properly on a phone.
Result: Your work reaches the bride through somebody she already trusts.
A written trade rate and commission agreement
The discount or fee offered to planners and decorators, how it is invoiced and when it applies, agreed in writing with each partner.
Result: Nobody argues about the number after the wedding.
Referral tracking by partner
Each enquiry marked with the planner, venue or customer who sent it, and followed through to the order and its value.
Result: You know which partner deserves the attention and which never sends anything.
A customer ask after the arrangement that was admired
A short message to the sender days after a large order, asking them to pass your number on, with a discount for both sides on the next order.
Result: A happy customer becomes an introduction instead of a memory.
A thank-you routine for partners who send work
An arrangement, a note or a settled commission going back to the planner within the same week, every time.
Result: The planner keeps saying your name because you noticed.
Referred orders read against the baseline
Referrals received, what share became orders, and what they were worth, set beside the baseline recorded before work started.
Result: You can see whether the partner round is paying for itself.
How the result is measured
- Referrals received
- Referral conversion rate
- Cost per referred customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for flower shops
- 1
Assess
We look at how the shop appears for the same-day, urgent search, how wedding enquiries are quoted, and whether corporate standing orders are being pursued at all.
- 2
Fix the profile and the delivery promise
Google Business Profile set up for the delivery radius and hours, and a clear, honest same-day delivery promise the team can actually keep.
- 3
Build the wedding and event portfolio
A page of real past arrangements organised by style and budget, so a couple can judge quality before asking for a quote.
- 4
Win same-day and planned orders
Local search and Google Ads for urgent searches, and outreach with the portfolio for wedding planners and venues.
- 5
Win and keep corporate accounts
A pitch for standing weekly arrangements to hotels and offices, and a reliability record that protects the account at renewal.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we pay wedding planners a commission?
Our customers say lovely things but never refer anyone. Why?
How is marketing different for same-day orders versus weddings?
Do we need ads for Valentine's Day and Mother's Day?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for flower shops
Everything else we would do for you.
- Branding for flower shops
- Buyer journey mapping for flower shops
- Buyer persona development for flower shops
- Content marketing for flower shops
- Digital marketing for flower shops
- Lead generation for flower shops
- PPC ads for flower shops
- Public relations for flower shops
- Reputation management for flower shops
- Sales management for flower shops
- Sales process for flower shops
- Sales training for flower shops
- SEO for flower shops
- Social media marketing for flower shops
- Website design for flower shops
- Google Business Profile for flower shops
- Follow-up systems for flower shops
- CRM for flower shops
- Review generation for flower shops
- Customer retention for flower shops
- WhatsApp marketing for flower shops
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.