Franchise systems · Search engine optimisation
One set of pages sells units, the other set fills diaries.
Search for a franchisor runs on two separate bodies of pages. Candidates look up what your franchise costs and whether a territory is open, while customers search for the service in their own town. GullySales builds each set on its own terms and keeps the development pages inside what your disclosure document supports.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
For franchise systems
Where it usually goes wrong, and what we would do.
“The cost page is the most-read page you will publish”
A candidate types your brand name and the word cost before anything else. What that page may say is decided by your disclosure document and your franchise counsel.
“A unit page is not the brand page with a town dropped in”
Customers search the service and the neighbourhood. Two hundred pages built from one template with the city swapped is what Google calls scaled content.
“Your own franchisees compete with you in the results”
An owner who built a site of their own can outrank the corporate location page, splitting the searches and leaving customers unsure which is real.
What we do
What we deliver for franchise systems.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A development section written to the disclosure document
Pages on investment range, territory, training and support, with every figure traced to what your Item 19 states and reviewed by counsel before publishing.
Result: Candidates get straight answers and nothing goes live that counsel has not seen.
A page per location, written for its neighbourhood
Each unit's page naming the areas it serves, the services those customers buy and the local detail nobody else would write.
Result: Each owner has a page that can rank in their own market.
A rule for franchisee-owned websites
A written position on whether owners may run their own sites, and what happens to the pages and links if they already do.
Result: Units stop competing with the system in the same results.
Technical work across a large site
Sitemaps, duplicate pages, redirects from closed units and the crawl problems that appear once a site passes a hundred location pages.
Result: The pages you publish actually get found.
Search demand mapped per territory
What customers in each market search for and how much of it exists, so an owner in a thin market is not judged by a busy one's numbers.
Result: Expectations per unit are set on evidence.
A monthly report split in two
Development visits and enquiries reported apart from local visits and bookings per unit, each against its own baseline from the audit.
Result: A strong development year cannot hide struggling units.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these franchise systems.
- Emerging franchisors under twenty-five units
- Established systems adding units in new states
- Food and beverage franchise systems
- Home services and residential franchise brands
- Health, fitness and wellness studio franchises
- Childcare, tutoring and education franchises
- Senior care and staffing franchise systems
- Multi-unit and area developer models
- Franchisors relying on a broker network for most deals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for franchise systems
- 1
Separate the two funnels
In the free audit we look at development and local marketing apart from each other, because they are usually reported as one number and hide each other's problems.
- 2
Fix the candidate response
Agreed overlap hours, a first call while the candidate is still reading, qualification against your own criteria, and a record your development team can see.
- 3
Set the local base
Every unit's listing, local page and review routine brought to one standard, so franchisees start from the same place rather than from whatever they set up themselves.
- 4
Open new units properly
A pre-opening routine run for each new franchisee, so the ramp does not depend on how confident that particular owner is at marketing.
- 5
Report to both audiences
Development numbers for the board and local numbers per unit for the franchisees, both against the baseline recorded before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Divya Agros
- Situation
- Certification is the proof in organic produce. Divya Agros had the certificates and no place to put them, which is a hard position to build trust from.
- What we did
- Site structure planned first
- A responsive website
- Pages written for the reader
- A visual identity
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we publish what a unit earns?
Should franchisees run their own websites?
Would your team be selling our franchises?
Can you advertise what our franchisees earn?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for franchise systems
Everything else we would do for you.
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- Digital marketing for franchise systems
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- Local SEO for franchise systems
- Branding for franchise systems
- Social media marketing for franchise systems
- Content marketing for franchise systems
- Email marketing for franchise systems
Or start from the overview: sales and marketing for franchise systems.