Franchise systems · Pay per click advertising
Your franchisees are bidding against each other on your name.
Paid search for a franchisor has two jobs and one recurring fault. Development campaigns buy candidates against portals and brokers, unit campaigns buy customers inside a territory, and neighbouring owners push up the price of the brand term. GullySales runs both and writes the policy that stops the third.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
For franchise systems
Where it usually goes wrong, and what we would do.
“Brand terms should be bought once, centrally”
Two owners in neighbouring territories bidding on the same name raise each other's costs, and head office finds out from an angry email.
“A candidate click costs many times a customer click”
Development keywords are bid by portals and brokers who resell the lead. Mixing that spend with local budgets hides what either one really costs.
“A new unit needs money before it has revenue”
The weeks before opening are when advertising matters most and when the owner has least to spend. Whether the system funds that is a decision, not an accident.
What we do
What we deliver for franchise systems.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A brand term policy the whole system follows
A written rule on who may bid on the brand name, what happens to the cost, and how enquiries are routed to the right territory.
Result: Owners stop paying extra to compete with each other.
Development and local budgets kept apart
Separate accounts, campaigns and reporting for candidate acquisition and customer acquisition, so neither can quietly absorb the other.
Result: You can see what a signed unit and a booking each cost.
Ad accounts owned by the system
Accounts opened and held centrally with franchisee access granted, rather than created by a local agency on an owner's login.
Result: A transfer or a resignation does not take the campaign history.
A pre-opening campaign package per unit
A ready campaign for the weeks before a launch, with budget, creative, offer and geography set, so each opening runs the same way.
Result: A new owner opens with bookings rather than hope.
Landing pages checked for earnings claims
Every development page and form reviewed against what your disclosure document supports, with anything borderline sent to counsel first.
Result: Advertising does not create a registration problem.
Cost per signed unit and cost per booking
Spend traced through to signings on the development side and to bookings per unit locally, against the baselines from the audit.
Result: Both funnels are judged on outcomes and not on leads.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these franchise systems.
- Emerging franchisors under twenty-five units
- Established systems adding units in new states
- Food and beverage franchise systems
- Home services and residential franchise brands
- Health, fitness and wellness studio franchises
- Childcare, tutoring and education franchises
- Senior care and staffing franchise systems
- Multi-unit and area developer models
- Franchisors relying on a broker network for most deals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for franchise systems
- 1
Separate the two funnels
In the free audit we look at development and local marketing apart from each other, because they are usually reported as one number and hide each other's problems.
- 2
Fix the candidate response
Agreed overlap hours, a first call while the candidate is still reading, qualification against your own criteria, and a record your development team can see.
- 3
Set the local base
Every unit's listing, local page and review routine brought to one standard, so franchisees start from the same place rather than from whatever they set up themselves.
- 4
Open new units properly
A pre-opening routine run for each new franchisee, so the ramp does not depend on how confident that particular owner is at marketing.
- 5
Report to both audiences
Development numbers for the board and local numbers per unit for the franchisees, both against the baseline recorded before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Agrinia
- Situation
- There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
- What we did
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the fund or the franchisee pay for local ads?
Who should own the ad accounts?
Would your team be selling our franchises?
Can you advertise what our franchisees earn?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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Everything else we would do for you.
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Or start from the overview: sales and marketing for franchise systems.