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Psychotherapy practices · Pay per click advertising

Appear for a concern search, without ever using pressure in the message.

Paid advertising for a psychotherapy practice targets specific concern searches, written to be calm and informative rather than urgent, respecting the sensitivity of the decision to seek therapy.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of psychotherapy practices at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for psychotherapy practices

Sales and marketing for psychotherapy practices, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For psychotherapy practices

Where it usually goes wrong, and what we would do.

  • “The advertisement tone is deliberately calm”

    Urgency language, common in other categories, is inappropriate here and can feel exploitative of a person's distress.

  • “Concern-specific targeting works better”

    An advertisement for couples counselling reaches a more relevant audience than a general mental health advertisement.

  • “The advertisement leads to the concern page”

    A person clicking through reads more before making contact, so a calm, informative page serves them better than a form.

What we do

What we deliver for psychotherapy practices.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Concern-specific ad campaigns

    Separate campaigns for concerns such as couples counselling or anxiety, instead of one general mental health advertisement.

    Result: The right person sees an advertisement that matches their actual situation.

  2. Calm, non-urgent ad copy review

    Every advertisement checked to confirm it reads as informative, never urgent or exploitative of a person's distress.

    Result: An advertisement never pressures someone in a vulnerable moment.

  3. Landing page matched to each advertised concern

    Each advertisement sent to its own concern page rather than a general homepage or a contact form.

    Result: A person who clicks reads about their own concern before making contact.

  4. Budget set against realistic enquiry capacity

    Advertising spend sized to what the practice can actually take on, agreed with you in writing rather than a standard figure.

    Result: Spend does not bring in more enquiries than the practice can see.

  5. Ad performance report against the baseline

    Enquiries and cost by concern-specific campaign, checked against the baseline recorded before the work starts.

    Result: You can see which concern campaign is worth continuing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from someone looking quietly for help, and the ones that need the calmest wording and the most care.

Therapist near me and psychologist for a concern, such as anxiety or grief
Bid, on a calm advert. A person searching this is deciding privately. Say your qualification, languages and whether you see people online, and make no claim about outcomes.
Couples counselling and marriage counselling
Bid, in its own ad group. Partners often search together and want a first session soon. Land on a page that describes how a first session works and how to book.
Crisis, suicide helpline and emergency
Do not bid. A person in crisis needs a helpline or emergency care, not a clinic advert. Add the words as negatives, and put a line on your site about where urgent help is.
Counsellor jobs, psychology course and free test
Block. Add job, course, internship, notes, pdf, free test and quiz as negatives. Students and people wanting a free quiz type the same words.
Where the click lands
Send it to a page for the concern, with your qualifications, how a first session runs, fees if you publish them and a quiet booking option. Offer a form as well as a call.
Counting a real enquiry
Count a booked first session, or a call or message asking to book one. Record only the source and date, and keep what a person said about their concern out of the marketing sheet.

Who it is for

This is written for these psychotherapy practices.

  • Individual counselling and psychotherapy practices
  • Couples and family therapy practices
  • Child and adolescent therapy specialists
  • Addiction counselling centres
  • Corporate and workplace counselling providers
  • Online and teletherapy practices
  • Psychiatric and clinical psychology clinics
  • Group therapy and support programme providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is paid advertising appropriate for this field?
Used carefully and without pressure, it can help visibility; we avoid anything that feels exploitative.
What is a reasonable budget?
We size it against realistic enquiry volume for your specialisation after the first conversation.
Should the advert name the condition?
Take care. Naming a condition in an advert can be a sensitive category on ad platforms and can feel intrusive. Describe the concern in plain words, such as feeling anxious, and check the platform's current rules on health and personal-attribute advertising.
Should we use call tracking given how private the work is?
Use a separate number per campaign to learn where enquiries come from, but tell callers if calls are recorded, or turn recording off. Keep tracking to the source, not the person, and store nothing about the concern.
How do you handle marketing without using client stories?
Through the therapist, not the client. A page that explains your training, your approach and what a first session feels like does the work a testimonial does elsewhere. No identifiable client story is ever used.
Will this involve tracking individual clients?
No. Our reporting works at the level of enquiry volume and concern area, never by name, and we agree what is tracked before starting.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for psychotherapy practices.

All articles

More for psychotherapy practices

Everything else we would do for you.

Or start from the overview: sales and marketing for psychotherapy practices.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need