Psychotherapy practices · Social media
Share understanding, not client stories, on every post.
Social media marketing for a psychotherapy practice shares general mental health education and the practice's own approach, never client stories, given the confidentiality this field requires.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for psychotherapy practices
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- Google Business Profile management for psychotherapy practices
- Lead generation for psychotherapy practices
Sales and marketing for psychotherapy practices, the overview.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For psychotherapy practices
Where it usually goes wrong, and what we would do.
“Educational posts build trust without client content”
A short explanation of a common concern, written by the practice, builds credibility without referencing a real client.
“Tone stays calm and non-promotional”
Posts read as informative rather than persuasive, matching the care this field requires elsewhere.
“Comments are moderated carefully”
A follower discussing their own situation publicly is guided to a private message, protecting them and the practice.
What we do
What we deliver for psychotherapy practices.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Educational post series on common concerns
A planned set of posts explaining a concern in general terms, written by the practice, without referencing any real client.
Result: A follower learns something useful without any client's situation being involved.
Tone review for every post before publishing
Each post checked to confirm it reads as informative rather than promotional, matching the care this field requires.
Result: The practice's social presence never feels like it is selling therapy.
Comment moderation and private message routing
A routine for guiding a follower discussing their own situation publicly to a private message instead.
Result: A follower is protected from oversharing in a public comment.
Platform selection matched to your audience
A decision on which platform, Instagram or LinkedIn, actually reaches your specific specialisation's audience.
Result: Content is posted where the right audience is already looking.
Engagement report against the baseline
A report on post reach and any resulting enquiries, checked against the baseline, with no individual identified.
Result: You know which topic and platform are worth continuing.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where a person seeks help privately, and what a practice should post.
- Instagram posts on common concerns
- Write short, plain cards on how anxiety shows up, what a first session is like and how to know when to talk to someone. End with an invitation to read more or book, never a diagnosis.
- YouTube for the therapist's approach
- Speak about how you work, your training and what a first session involves. A person deciding whether to trust a stranger needs to hear the voice before booking.
- LinkedIn for workplaces and referrers
- Post about workplace stress and how counselling at work is arranged, aimed at HR heads and doctors. Put a named contact in the post for a conversation.
- Google Business Profile for local search
- Fill in your qualifications, the languages you speak, whether sessions are online or in person and how to book. A person searching late at night wants to book without calling.
- What not to post
- Do not post a client's story, even disguised, a screenshot of a message, or a claim that therapy cures a condition. Do not reply to a crisis in the comments; keep a helpline note ready.
Who it is for
This is written for these psychotherapy practices.
- Individual counselling and psychotherapy practices
- Couples and family therapy practices
- Child and adolescent therapy specialists
- Addiction counselling centres
- Corporate and workplace counselling providers
- Online and teletherapy practices
- Psychiatric and clinical psychology clinics
- Group therapy and support programme providers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most here?
Who should manage this?
What do we do if a comment shows someone in crisis?
Should we follow or reply to current clients on social media?
How do you handle marketing without using client stories?
Will this involve tracking individual clients?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for psychotherapy practices.
More for psychotherapy practices
Everything else we would do for you.
Closest to this: content and social
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- Google Business Profile management for psychotherapy practices
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- Review generation for psychotherapy practices
- Customer retention for psychotherapy practices
- Referral marketing for psychotherapy practices
Or start from the overview: sales and marketing for psychotherapy practices.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.