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Psychotherapy practices · WhatsApp marketing

Offer a private channel, used only with the client's clear preference.

WhatsApp marketing for a psychotherapy practice means offering a private, convenient way to book or reschedule, used only where a client has chosen it, never for anything promotional.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of psychotherapy practices at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for psychotherapy practices

Sales and marketing for psychotherapy practices, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For psychotherapy practices

Where it usually goes wrong, and what we would do.

  • “The channel is offered, never assumed”

    A client chooses WhatsApp as their preferred contact method; the practice never adds them without clear agreement.

  • “Session logistics, not promotional content”

    Messages cover scheduling and reminders, never offers or campaigns, which would feel inappropriate in this relationship.

  • “Privacy settings are checked before use”

    The practice confirms a client's notification settings protect their privacy before relying on this channel.

What we do

What we deliver for psychotherapy practices.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Opt-in process for WhatsApp contact

    A clear step confirming a client has chosen WhatsApp as their preferred contact method before it is used.

    Result: No client is contacted this way without having chosen it themselves.

  2. Session logistics message templates

    Templates for scheduling and reminders only, written to read as practical rather than promotional.

    Result: A client receives a plain, useful message, never anything reading as a marketing send.

  3. Privacy setting check before first use

    A check of a client's notification and privacy settings before relying on WhatsApp for their scheduling.

    Result: A client's messages stay as private as they expect.

  4. Alternative contact path always available

    Phone and email kept available and offered clearly for any client who prefers not to use WhatsApp.

    Result: A client uncomfortable with WhatsApp is never made to feel it is the only option.

  5. Usage report against the baseline

    A count of how many clients use WhatsApp for logistics, reported in aggregate against the baseline, with no message content reviewed.

    Result: You know how widely this channel is actually used.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a therapy practice settles before it offers WhatsApp to a single client.

Rules on how therapists may advertise differ by body and change, so check with your own professional body. Here WhatsApp is for logistics only.

The client chooses the channel
Offer WhatsApp as one option on the booking form beside phone and email, and note which the client picked. Never move a client to chat because it suits the practice.
A practice number, kept private
Use a business number held by the practice, not the therapist's personal phone. Set the profile name to the practice name only, with no mention of concerns or conditions, so a saved contact reveals nothing.
Consent in writing before any message
Record, on the intake form, that the client agrees to scheduling messages on this number and has been told about lock-screen previews and shared phones. Ask whether it is safe to send a message at all.
Neutral wording on every template
Messages say 'your appointment on Thursday' with the time and nothing else. No mention of therapy, a diagnosis or a session topic. Scheduling messages you start yourself need an approved template; check WhatsApp's current business policy.
What is never discussed in chat
Write the rule: no clinical discussion, no crisis support and no notes by message. The away message gives a helpline route for urgent distress, and says the chat is not monitored through the night.
Retention and a way to stop
Decide how long chats are kept and who can see them, and tell the client. Every client can stop WhatsApp contact at any time by saying so, and staff switch to the route she prefers without asking why.

Who it is for

This is written for these psychotherapy practices.

  • Individual counselling and psychotherapy practices
  • Couples and family therapy practices
  • Child and adolescent therapy specialists
  • Addiction counselling centres
  • Corporate and workplace counselling providers
  • Online and teletherapy practices
  • Psychiatric and clinical psychology clinics
  • Group therapy and support programme providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp appropriate for this field?
Yes, for logistics and with clear consent, but never for anything promotional.
What if a client prefers not to use it?
Then contact stays by phone or email, whichever the client is comfortable with.
A client messages us in distress at night. Should we reply on WhatsApp?
The away message should say the chat is not monitored out of hours and give an emergency route or helpline. Decide beforehand who sees messages and when. If a client writes of immediate harm, the practice's crisis protocol applies, not an automated reply.
Can the receptionist send clients the intake form on WhatsApp?
Send the link or document only after the client agrees to this channel, and ask her to return it in a way she is comfortable with. Intake forms hold sensitive details, so prefer a private portal or in-person completion to a chat attachment.
How do you handle marketing without using client stories?
Through the therapist, not the client. A page that explains your training, your approach and what a first session feels like does the work a testimonial does elsewhere. No identifiable client story is ever used.
Will this involve tracking individual clients?
No. Our reporting works at the level of enquiry volume and concern area, never by name, and we agree what is tracked before starting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for psychotherapy practices.

All articles

More for psychotherapy practices

Everything else we would do for you.

Closest to this: messaging and automation

Also for psychotherapy practices

Or start from the overview: sales and marketing for psychotherapy practices.

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