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GullySales

Psychotherapy practices · Review generation

Do not ask a client for a review, and build the trust another way.

In most trades review generation means asking a satisfied customer to write it down. For a psychotherapy practice it largely does not apply, because anyone writing publicly that your therapy helped has disclosed that they were in therapy. GullySales says so plainly and builds the proof elsewhere.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of psychotherapy practices at work in India

What review generation means

In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For psychotherapy practices

Where it usually goes wrong, and what we would do.

  • “A public review identifies the person who wrote it”

    Under their own name, permanently, on a page anyone can search. Some will do it willingly and still regret it in five years when an employer or a family member finds it. That is not a risk worth inviting for a star rating.

  • “Professional bodies restrict what a therapist may solicit and publish”

    Rules on requesting testimonials from clients differ between bodies and they change, and it is your registration at stake. Ask your own council or professional body before any request is drafted, and keep the answer you are given.

  • “There is a lot you can build that does not involve a client”

    A colleague's account of working with you, a written piece that shows how you think about a problem, an accurate professional directory entry, and the psychiatrist who keeps referring. Those do the job a review does elsewhere.

What we do

What we deliver for psychotherapy practices.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written position on reviews, agreed with you

    What your practice will and will not do about public reviews, checked against what your professional body says, so every person who answers the phone gives the same answer.

    Result: Nobody improvises when a platform prompts them to ask.

  2. Proof built from professional sources

    Qualifications, memberships, supervision arrangements, training and directory entries made visible and kept accurate.

    Result: A cautious reader can check you without any client being involved.

  3. Writing that shows how you work

    Short pieces on the concerns you treat, written in your voice, doing the reassurance a testimonial would do in another trade.

    Result: A person can judge whether you are the right therapist before they write.

  4. A private feedback route that never becomes public

    A way for a client to tell the practice what was difficult, used for improving the service and not reproduced anywhere.

    Result: You learn what needs changing without a public channel.

  5. A calm reply prepared for a negative review

    Wording that neither confirms nor denies that anybody is a client, drafted before it is needed rather than under pressure.

    Result: Nobody replies in the moment and breaches confidence doing it.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Building trust without asking clients

Without a client review, a practice still has proof to show, and four places to build it.

Your registering body
Write to your council or professional body on whether a therapist may invite client reviews, and keep the reply. The answer can differ between a counsellor, a clinical psychologist and a psychiatrist.
A colleague's note
Ask a supervisor, a peer or a psychiatrist who refers to you for a short note on how you work, signed with name and registration.
Accurate directory entries
Keep your qualifications, registration and areas of work correct on professional directories and your Google profile, so an unprompted visitor finds the right details.
A review that arrives unasked
Do not like it, share it or quote it. If you reply, use a general line that neither confirms the writer was a client nor mentions the issue.
Feedback in the room
Collect feedback privately, in a conversation or a form that stays inside the practice, and treat it as practice information rather than marketing material.
A staff rule
Tell the front desk and any platform staff that nobody asks clients for a review.

Who it is for

This is written for these psychotherapy practices.

  • Individual counselling and psychotherapy practices
  • Couples and family therapy practices
  • Child and adolescent therapy specialists
  • Addiction counselling centres
  • Corporate and workplace counselling providers
  • Online and teletherapy practices
  • Psychiatric and clinical psychology clinics
  • Group therapy and support programme providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Somebody left us a good review without being asked. Can we use it?
You did not solicit it, which is a real difference, but reposting or promoting it may still fall under the same restrictions and it draws attention to that person. Ask your professional body before you share it. Leaving it where it sits, unamplified, is the quieter choice.
What do we do about a review we believe is unfair?
Reply only in words that confirm nothing about anybody, or do not reply at all. You cannot state that the writer was or was not a client, which removes most of the usual defence. Report it to the platform if it breaches their rules, and take the specifics to your supervisor rather than the internet.
A client has said she wants to write a review. What do we say?
Neither encourage nor discourage. Tell her kindly that the decision is hers and that a review is public and lasting. Do not draft or edit it. Check with your professional body what a practitioner may say, and record the conversation in your notes.
Is a counselling directory review the same as one on Google?
No. Directories may have their own rules and collect feedback in controlled ways. Read each platform's current rules and your professional body's position before taking part, and treat each platform separately instead of assuming one answer covers all.
How do you handle marketing without using client stories?
Through the therapist, not the client. A page that explains your training, your approach and what a first session feels like does the work a testimonial does elsewhere. No identifiable client story is ever used.
Will this involve tracking individual clients?
No. Our reporting works at the level of enquiry volume and concern area, never by name, and we agree what is tracked before starting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.