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Veterinary clinics · Review generation

Ask after the puppy's vaccination, never after a loss.

Getting reviews written is its own job, separate from answering the ones already up. In a veterinary clinic the whole difficulty is which visit you ask after, because the same list holds a first vaccination and a euthanasia. GullySales sets the moment, the wording and the check that keeps the ask away from the wrong record.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of veterinary clinics at work in India

What review generation means

In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.

Also for veterinary clinics

Sales and marketing for veterinary clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For veterinary clinics

Where it usually goes wrong, and what we would do.

  • “The visit type has to decide the ask, not the calendar”

    A first vaccination where the pup behaved is an ask. A euthanasia, a bad diagnosis or an emergency that ended badly is never an ask, and a clinic sending requests on a timer will eventually send one of those.

  • “Ask the owner to name the pet and the review writes itself”

    Left alone, a happy owner types good service. Prompted to mention Bruno's first vaccination and how the vet handled a frightened puppy, they write three paragraphs, and that is what the next anxious owner reads.

  • “Pet owners attach photographs, and nobody else does”

    The owner already has forty pictures of the animal on their phone. Asking for one with the review gets you a wagging dog on your listing, which sells the clinic in a way a rating never will.

What we do

What we deliver for veterinary clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A rule about which visits the ask follows

    A written list of the appointment types where the desk asks, and the types where the record is locked out of any request entirely.

    Result: No owner is asked for stars in the week they lost a pet.

  2. A desk script for the payment counter

    Wording for whoever settles the bill, naming the animal, with a code or a short link on the counter so the review is written before the carrier leaves.

    Result: The ask happens while the owner is still relieved.

  3. Prompts that get the pet and the service named

    Two or three lines suggesting the owner mention the animal, what was done and how the staff handled it, given as a suggestion rather than a script.

    Result: Reviews describe your clinic instead of praising it vaguely.

  4. A photograph request the owner is happy to act on

    A short ask for a picture of the pet with the review, and permission to reuse it, since owners are usually pleased to be asked.

    Result: Your listing fills with animals rather than text.

  5. Reply wording held ready for a difficult review

    Prepared replies for a complaint about cost, a long wait or an outcome the owner is grieving, written calmly and agreed before one appears.

    Result: A hard review gets a human reply instead of a defensive one.

  6. New reviews counted by visit type

    Reviews split between routine vaccination, surgery, emergency and grooming, measured against the count recorded before the work started.

    Result: You can see which visits produce reviews and which do not.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking for reviews the right way

The counter asks for routine visits, and the vet speaks only when an owner thanks them.

Second vaccination visit
Ask when the puppy returns for the next vaccination or deworming dose, since the owner has already come back.
After a spay or neuter
Ask once the stitches are out and the owner has a healthy pet back.
After a night emergency
Ask only once the animal has recovered and the owner has called to say thanks. Never in the waiting room.
Farm and large animal work
Ask a farmer face to face on the farm, and let the farmer dictate the review in their own language using voice typing.
A home visit
Ask while packing up, once the owner sees the animal comfortable at home.

Who it is for

This is written for these veterinary clinics.

  • Small animal clinics
  • Multi-vet veterinary hospitals
  • Mobile and home-visit vet services
  • Exotic and avian veterinary practices
  • Farm and large animal veterinary services
  • Pet grooming and wellness clinics with vet services
  • 24-hour emergency veterinary hospitals
  • Veterinary diagnostic and referral centres

Not for

It is not the right fit if.

  • The clinic has a waiting-time problem it has not looked into, and asking more owners would bring in more complaints about the wait.
  • No one on staff knows which visits are fit to ask after, and a request sent after a loss would hurt an owner.

How it works

How the review generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find the moment to ask

    We walk through one customer's visit with you and pick the point where the job is done and the customer is still in front of you or holding the phone.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words. We also check that your name, address and phone on Google match your signboard.

  3. 3

    Set up the ask

    Link, QR code, message wording and a short briefing for the team. We write down what staff must never do: offer a discount, choose who to ask, or post a review themselves.

  4. 4

    Answer every review

    Each incoming review is answered by the routine set down in writing. A complaint is answered by the person who can fix it, with your approval where you want it.

  5. 5

    Count and adjust

    We count how many customers were asked and how many reviewed. If few reply, we move the moment or the person asking before touching the wording.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it wrong to ask for a review after a pet has died?
Yes, and it does real harm. Lock those records out of the list at the time, not later. If an owner writes something kind about how the loss was handled, it will come on its own, and that review is worth more than any you could have asked for.
Should we put a review request in the vaccination reminder?
Keep them apart. The reminder is a piece of care and the moment you attach a request to it, owners start reading it as marketing. Ask at the counter after the visit and let the reminder do its own job.
Should the vet or the receptionist ask?
The receptionist, with a fixed line at the counter, works for routine visits because a vet asking can feel awkward. Let the vet mention it only when an owner thanks them. Neither should ask during an examination or a difficult conversation.
Owners post photographs of their pets with our staff. Can we repost them?
Ask the owner first, in writing, and respect a no. Repost only the photographs they agreed to, and only if they show no other client or animal's record. Keep the owner's name off unless they say so.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for veterinary clinics.

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Everything else we would do for you.

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