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Corporate travel agencies · Lead generation

Find the companies whose travel desk is about to change hands.

Lead generation for a corporate travel agency is the work of finding companies with enough staff movement to need a managed desk, and reaching the person who owns that budget. GullySales builds the target list, the first note and the follow-up so the agency is known before a tender is circulated.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for corporate travel agencies

Sales and marketing for corporate travel agencies, the overview.

Last updated 18 Oct 2026.

For corporate travel agencies

Where it usually goes wrong, and what we would do.

  • “The buyer is a role, not a traveller”

    The admin head, the finance manager or the HR lead owns the travel policy. The staff who fly are not the ones who sign. A list built from job titles at companies with regular outstation work beats a list built from names of frequent flyers.

  • “A bad agency is the best lead you have”

    A company unhappy with its current desk rarely says so in public. It says so after a cancelled night flight or a disputed invoice. Ask existing clients who else in their industrial estate or business park complains about travel, and call there first.

  • “Leisure enquiries bury the corporate ones”

    If one phone line and one form serve honeymoon packages and company accounts, the corporate enquiry waits in the same queue. Separate the entry point so a procurement email lands with someone who can answer a travel policy question.

What we do

What we deliver for corporate travel agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Target account list by travel pattern

    Companies grouped by city, industry and the kind of travel they do, such as site visits, exhibitions, client meetings or staff sent overseas.

    Result: You know which twenty companies to approach before anyone picks up a phone.

  2. A first note written for the admin head

    A short message that names a problem the role has, such as rebooking at night or invoices that do not match the policy, and offers a conversation.

    Result: The note reads as written for the role, not copied from a template.

  3. A referral request to current clients

    A polite ask, with wording ready, for an introduction to a neighbouring company or a former colleague who now runs a desk elsewhere.

    Result: Each client has been asked once, in writing, with an easy way to say yes.

  4. A list of places requests appear

    A list of the portals, association circulars and procurement contacts where requests for travel services are published, for your team to check on a routine it sets.

    Result: Your team knows where to look while a shortlist is still open.

  5. A lead sheet with source and stage

    One sheet recording where each company came from, who owns the relationship and what happens next.

    Result: You can tell which route brought the accounts that stayed.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these corporate travel agencies.

  • SME corporate travel desks serving local manufacturers
  • Agencies handling travel for IT and services companies
  • Travel management companies for larger firms
  • Business travel specialists for exporters and trading houses
  • MICE and incentive trip organisers
  • Agencies serving hospitals, schools and trusts
  • Visa and travel for company staff sent overseas
  • Agencies working with consultants and professional firms

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy a database of company contacts?
Treat a bought list as a starting point only. Contact details go stale and job titles are out of date. Check each entry against the company website and LinkedIn before outreach, and respect any request to be left alone.
Is cold calling still worth it for this trade?
A call to the admin desk works when it asks one clear question, such as who handles travel policy, and then follows with a written note. A call that pitches the whole agency in the first minute ends at the receptionist.
How do we know a company is big enough to need us?
Look at the number of people who travel and the distance. A firm with regional sales teams, exhibitions or overseas buyers has recurring bookings. A firm that travels twice a year may still prefer a simple trial month.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for corporate travel agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for corporate travel agencies

Or start from the overview: sales and marketing for corporate travel agencies.

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