Corporate travel agencies · Hospitality
Be the agency the admin head already knows when the tender opens.
An admin manager at a 200-person engineering firm in Peenya is tired of employees booking flights on their own cards and sending claims with the wrong GST invoice. The admin manager asks two agencies for a proposal. The agency that comes with a sample invoice, an approval flow and a named account manager gets the trial month.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

In one paragraph
A corporate travel agency books flights, hotels, cabs and visas for companies and manages their travel policy, invoicing and employee itineraries. Marketing puts you in front of admin heads and finance managers. Sales is slow and runs through a trial, a tender or a referral, and a contract can sit with procurement for months. GullySales prepares the capability document, the sample invoice and the account notes.
This is a sale to a company, not to a traveller. The user is the employee, but the decision is made by admin, finance or procurement, and the contract may sit for months. You win by being known when the current arrangement irritates someone.
Last updated 18 Oct 2026.
How buyers decide
How corporate travel agencies are chosen.
The buyer is an admin head, a finance manager or a procurement officer, with the CEO's assistant influencing day-to-day use. They look for a GST-compliant invoice, a booking process that follows the company's travel policy and someone who answers at 11 pm when a flight is cancelled.
Larger companies run a tender or a quotation comparison, asking for service fee, support hours, references and credentials. Smaller firms choose through a referral from another company's admin head and then run a trial of one or two months.
Once the account is live, it is kept by small things: the right invoice, a quick rebooking, a clear statement of what was spent, and an account manager who knows who the frequent flyers are. Renewal or loss can turn on one bad night in an airport.
The problem
What usually goes wrong for corporate travel agencies.
What owners tell us on the first call, in their words.
“We hear about a tender only after the shortlist is closed”
Procurement circulates the request to a few known agencies, and we are not one of them.
“Our website looks like a leisure agency”
Admin heads searching for a corporate travel desk see holiday packages and a honeymoon banner.
“Decision makers are hard to reach”
We cannot get past the receptionist to the admin head or the finance manager who owns the travel budget.
“Companies stay with a bad agency because switching is painful”
Even when they are unhappy, they fear a messy migration and do not call us.
“Individual employees book outside the policy”
Without a visible tool or process, staff buy tickets directly and the company never gives us that volume.
“We lose accounts after one missed rebooking”
A flight was cancelled at night and nobody answered. The admin head remembers it for years.
What we do
What we do for corporate travel agencies.
Everything included for corporate travel agencies.
A corporate travel capability document
A short PDF with how bookings are made, how approvals work, the support hours you can honour and a sample invoice, ready for admin and procurement teams.
Corporate pages separate from leisure
A section of your site for company travel, with pages for SMEs, exporters and larger firms, and no holiday banners.
A tender and RFP response bank
A set of ready answers on references, process, escalation and fees, written once and adapted for each request.
A prospect list by company type
A list of companies in your area by size and industry, with the admin or finance contact where public, and a name against each company for who makes the call.
Account review notes
A one-page template for meeting a client's admin head, covering spend by employee, complaints and policy exceptions.
How the result is measured
- Proposals sent and trials started
- Trials converted to contracts
- Contracts renewed against due
- Referral introductions from existing clients
- Tender responses submitted
- Complaints by cause
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for corporate travel agencies
Each has its own page: what it involves for corporate travel agencies, what you get, and what it is measured on.
- Lead generationFind the companies whose travel desk is about to change hands.
- SEOShow up when an admin head types corporate travel desk and a city.
- Local SEOBe the nearest corporate travel desk when a buyer searches on a map.
- Social media marketingPost for the admin head who reads LinkedIn, not the traveller who scrolls reels.
- Content marketingWrite the guide an admin head forwards to finance.
- Buyer personasKnow the admin head, the finance manager and the director as three different buyers.
- CRMKeep every account, contact and contract date where the whole desk can see it.
- Follow-up systemsStay in the room through a procurement process that takes its time.
- WhatsApp marketingAnswer the admin head on the app they already have open.
- Digital marketingPlan the online side of a sale that ends in a signed contract.
- WebsiteGive company buyers a corporate site, not a holiday shop with a contact form.
Worth a page and a campaign of their own
Corporate travel pages with sample invoice and policy flow · Referrals from admin heads · Tender and RFP responses · After-hours support promise stated honestly · Account manager introductions · GST invoice and statement clarity · Employee travel booking process · Account review notes and renewal pack
Priority campaigns
Campaigns for what corporate travel agencies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Industrial area admin outreach
Phone, email and LinkedIn outreach to admin and HR heads at manufacturers and service firms near you, with an offer of a one or two month trial.
Finance manager content
Short posts and a guide on GST invoices for travel, reconciling employee claims and keeping travel within policy.
Referral from existing clients
A routine for asking satisfied admin heads to introduce you to peers in their industry association.
Overseas visit support campaign
Pages and outreach for companies sending staff overseas, covering tickets, hotel and visa support in general terms.
Contract renewal prep
A sheet of every contract end date, with a spend summary prepared for the renewal conversation.
Beyond search
Where we reach buyers of corporate travel agencies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Admin heads and office managers
Companies near you, sorted by size, each get an outreach note with a sample proposal and a trial offer.
Finance managers and accountants
GST on travel invoices and the reconciling of employee claims is their daily irritation, and the accounting firms advising small companies on expenses hear it too.
HR heads
Relocation, training travel and employee trips land on the HR desk, which needs a single contact for all three.
Industry associations
A local chamber of commerce or industry body can share a short note on travel policy with its members.
Executive assistants
In many offices the CEO's assistant books the trips, so a one-page guide with a direct line to your desk goes to them.
Who it is for
This is written for these corporate travel agencies.
- SME corporate travel desks serving local manufacturers
- Agencies handling travel for IT and services companies
- Travel management companies for larger firms
- Business travel specialists for exporters and trading houses
- MICE and incentive trip organisers
- Agencies serving hospitals, schools and trusts
- Visa and travel for company staff sent overseas
- Agencies working with consultants and professional firms
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for corporate travel agencies
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Look at the accounts
Current clients, travel spend by account, who owns each relationship and the contract end dates.
- 2
Set the credentials
A capability document, a sample invoice and a clear statement of the support you can give.
- 3
Build the corporate pages
A section on your site for company buyers, apart from leisure packages.
- 4
Reach the buyers
Outreach to admin, finance and HR heads, with referral requests to current clients.
- 5
Prepare account reviews
A review note for each client covering travel spend, complaints and policy exceptions, ready ahead of renewal.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions corporate travel agencies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we promise 24-hour support?
Should we publish our service fee?
How do we reach decision makers at larger companies?
Do we need to talk about data and employee privacy?
Is a trial month a good idea?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Hospitality. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.