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Corporate travel agencies · Search engine optimisation

Show up when an admin head types corporate travel desk and a city.

SEO for a corporate travel agency is the work of making your site appear when a company buyer searches for a managed travel desk, a travel management partner or a vendor for a tender. GullySales works on the pages, the wording and the technical basics that tell search engines you serve companies, not holidaymakers.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Last updated 18 Oct 2026.

For corporate travel agencies

Where it usually goes wrong, and what we would do.

  • “The searcher is comparing vendors, not dreaming”

    An admin head searching for corporate travel is building a shortlist of agencies that handle policy, approvals and GST invoices. Pages written about destinations and packages answer a different question and never appear for this one.

  • “A leisure site pulls the wrong visitors”

    If your homepage ranks for holiday packages, it attracts visitors who will never sign a contract, and the company buyer who does arrive bounces off a honeymoon banner. The corporate section needs its own pages with their own wording.

  • “City names carry the intent”

    Companies prefer an agency that can visit the office and settle an urgent problem in person. Pages that name the cities and industrial areas you serve match the way a buyer phrases the search.

What we do

What we deliver for corporate travel agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search terms mapped to buyer questions

    A list of the phrases a company buyer uses, grouped by what they want to know, such as policy tools, invoicing, visa support or after-hours rebooking.

    Result: Every corporate page has a search phrase it is written for.

  2. A corporate section with its own pages

    Service pages for travel desk management, group movement, visas for staff and event travel, kept apart from leisure packages.

    Result: A buyer can reach the corporate offer without passing a holiday banner.

  3. City and area pages

    One page for each place you serve, covering the business parks and industrial areas, who handles accounts there and how an urgent change is handled.

    Result: The pages describe real coverage and name no place you do not serve.

  4. Titles, headings and speed fixes

    The technical basics reviewed, including page titles, headings, mobile display and loading, with a short list of repairs.

    Result: The site has a clear list of what was fixed and what remains.

  5. A page for each proof document

    A page that explains the capability document, a sample invoice and the support you give, with the files available to request.

    Result: A buyer checking credentials finds them on your own site.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these corporate travel agencies.

  • SME corporate travel desks serving local manufacturers
  • Agencies handling travel for IT and services companies
  • Travel management companies for larger firms
  • Business travel specialists for exporters and trading houses
  • MICE and incentive trip organisers
  • Agencies serving hospitals, schools and trusts
  • Visa and travel for company staff sent overseas
  • Agencies working with consultants and professional firms

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need a blog for SEO?
Only if it answers questions a buyer asks, such as how to write a travel policy or what a managed desk covers. Posts about destinations bring the wrong visitors. A few useful guides do more than a long list of thin posts.
Why is our site not appearing for corporate travel?
Look at whether any page is actually about corporate travel. Sometimes the homepage talks about tickets and tours, and no page mentions policy, approvals or invoicing. Search engines rank pages for what they say, not for what the agency does.
Should we list our clients on the site?
Only with each client's written permission. Some companies do not want their travel arrangements public. A description of the kind of firm you serve, without a name, still tells a buyer you have done this before.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.