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Serviced apartments · Email marketing

Write to the HR desks and past guests who agreed to hear from you, and nobody else.

Email marketing for serviced apartments is sending availability, rates and stay information to the companies and past guests who gave an address and agreed to receive it. The tone is one person writing to another, and a list of travel desks is not a list of buyers. GullySales builds the list from your own bookings and writes messages worth opening.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Email marketing

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for serviced apartments

Sales and marketing for serviced apartments, the overview.

Last updated 6 Oct 2026.

For serviced apartments

Where it usually goes wrong, and what we would do.

  • “Your best list is the companies that already stayed”

    A firm that sent two employees last year has an admin or HR contact in your booking file. A short note to that person before the next joining batch beats a newsletter to a bought list.

  • “The HR contact changes and the address goes stale”

    Admin contacts change companies and roles. A list that was right in January is partly wrong by the year's end, and a message to a person who has left bounces.

  • “A newsletter of nightly offers suits the wrong buyer”

    A weekend discount suits a leisure guest. A company wants availability for its dates, the long-stay rate and the invoice terms, sent when a joining batch or a project is coming.

What we do

What we deliver for serviced apartments.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list built from your own bookings

    Company contacts and past guests drawn from booking records, each marked with where the address came from and whether they agreed.

    Result: Every address on the list has a source and a yes.

  2. Four segments before any send

    Company desks, project teams, patient families and past leisure guests kept apart, each with its own message.

    Result: A note about a joining batch does not reach a family from a hospital stay.

  3. Availability and rate note for company desks

    A short note with unit types, long-stay rates, invoice terms and one reply address.

    Result: An admin can forward it to a manager as it is.

  4. Sender name, domain and opt-out in place

    A sender name guests recognise, mail sent from your own domain, a plain opt-out and a record of who has left the list.

    Result: Messages arrive as from the apartment, not as spam.

  5. A reply path to a person

    Replies land with the sales contact, and each is logged as an enquiry with its move-in date.

    Result: A reply is not lost in a shared inbox.

  6. Send and enquiry report

    Messages sent, replies and bookings by segment, with opens read as a clue only, set against the baseline.

    Result: You see which note brought a booking.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a serviced apartment needs before it sends a single email to a company or a past guest.

Where each address came from
Record the source of every address: a booking, an enquiry form, a visiting card from a meeting, a referral. If you cannot say how you got it, leave it off the list.
Consent and a purpose
Note what the person agreed to receive, such as availability for their staff or offers for past stays. India's data protection law turns on consent and purpose, so check the current rules with your adviser.
A sender name and your own domain
Send under the apartment's name from your own domain, not a personal mail account. Ask your web host to set up the sender checks so that your mail is not treated as forged.
A working opt-out
Every message carries a plain way to stop, and anyone who opts out leaves the next send. Keep the list of opt-outs in the same sheet as the consents.
Segments before sending
Keep company desks, project teams, patient families and past leisure guests apart. A rate note for a joining batch means nothing to a family who stayed once near a hospital.
A reply that reaches a person
Set the reply address to someone who answers and logs the enquiry. A no-reply sender wastes the one moment an admin executive writes back.

Who it is for

This is written for these serviced apartments.

  • Purpose-built serviced apartment buildings with a reception
  • Furnished flats run by an operator inside a gated community
  • Apartments near tech parks for project teams and new joiners
  • Medical-stay apartments near hospitals
  • Villa-style serviced residences for families and expats
  • Single-owner flats let out through a management company
  • Studio and one-bedroom blocks for consultants and transferred staff

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we buy a list of HR managers?
Do not. A bought list holds people who never agreed to hear from you, and India's data protection law turns on consent and purpose, so check the current rules with your adviser. Such lists also land in spam and damage your sender name. Build the list from companies you have hosted and contacts you have met.
Is a newsletter worth sending?
Not as a regular one. A company wants a note when a joining batch or a project is coming. Write to one segment when you have something for it, such as new availability near its office, and leave the rest alone.
Why do our emails land in spam?
Common causes are a brand-new sending address, a bought list, a message that is only images and no way to opt out. Send from your own domain, ask your web host to set up the sender checks, and start with small sends to people who know you.
Should we email or WhatsApp an HR desk?
Email suits the desk that forwards your rate sheet to a manager, because it can attach and file it. Use WhatsApp for the quick reply when they ask for availability on a date. Ask the contact which they prefer and note it on the record.
Do we need to be on Booking.com and Airbnb, or can referrals fill us?
Referrals and company accounts can fill a building, but the stranger searching finds you on Google Maps and the booking sites. Keep two or three listings current instead of six, and treat each platform guest as the start of a direct booking.
Can we run serviced apartments inside a gated community?
Some associations restrict letting for short stays, and the registration rules for guest accommodation differ by state and local body. Check your lease, the association's bylaws and your local rules with your own adviser before you advertise. A complaint from a neighbour can close a listing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for serviced apartments.

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More for serviced apartments

Everything else we would do for you.

Closest to this: messaging and automation

Also for serviced apartments

Or start from the overview: sales and marketing for serviced apartments.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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