Serviced apartments · WhatsApp marketing
Answer the long-stay enquiry on WhatsApp with a rate, a photograph and a yes on the invoice.
WhatsApp marketing for serviced apartments is using WhatsApp Business to answer stay enquiries, send rate sheets and photographs, and stay in touch with guests and company desks who agreed to it. GullySales sets up the business profile, the saved replies and the opt-in record, and keeps the chat a conversation instead of a broadcast.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 6 Oct 2026.
For serviced apartments
Where it usually goes wrong, and what we would do.
“The first reply is the sale”
An admin executive messages three apartments at once and goes with the one that replies with unit photographs, a rate for her dates and an answer on GST. The silent chat loses, even when its flats are better.
“Staff phones hold the guest data”
When a manager leaves with his phone, the chats with companies leave too. A business number held by the property, with the history logged, stays when people change.
“Guest details end up in staff groups”
A group where room numbers and guest names are shared with the housekeeper and the security guard is a data risk and a reason for a complaint.
What we do
What we deliver for serviced apartments.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
WhatsApp Business profile and catalogue
A profile with the building name, address, hours and a catalogue of unit types, each with photographs and what it includes.
Result: A buyer sees what each unit offers without asking.
Saved replies for the common stay questions
Ready answers for rate for my dates, what is included, invoice, parking, deposit, check-in documents and directions.
Result: The same correct answer goes out whoever is at the desk.
Opt-in record
A consent line on the registration form and the enquiry form, with the number and the date kept in the guest or company record.
Result: You know who agreed to hear from you.
Rules for staff and groups
A written rule that guest names, room numbers and ID copies stay out of staff groups, with a route for housekeeping updates.
Result: Guest details stay with the people who need them.
After-hours cover rule
A named person who reads the chat in the evening, and an away message that states the hours the desk is staffed.
Result: A late enquiry from an admin gets an answer that says when to expect more.
Chat-to-enquiry log
Every chat that gives a length of stay and a move-in date entered as an enquiry, with its source.
Result: Chats are counted as enquiries instead of vanishing into a phone.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before the property number goes on a signboard, a listing or a visiting card.
- Consent on the enquiry and check-in forms
- Add a line to the enquiry form and the check-in form saying the guest agrees to WhatsApp messages about the stay. Keep offers on a separate line, so a guest can agree to one and refuse the other.
- Business profile and catalogue
- Fill in the building name, address with a map pin and hours, and add one catalogue item for each unit type with photographs and what is included.
- Templates for messages you start
- A message you begin after the chat window closes may need an approved template. Plan one each for booking confirmation, move-in instructions and an extension reminder. Check WhatsApp's current business policy and pricing.
- Who answers, and the away message
- Name who reads the chat during the desk's hours and after them. The away message states those hours and the number to call for an urgent arrival.
- Opt-out, and no groups of strangers
- Honour a request to stop at once and note it on the record. Do not put company contacts and guests in one group, because each number is shown to the rest.
- ID copies and guest data off the chat
- ID proofs and company letters go to the front-desk record, not into a chat thread. Tell the guest where to send them, and delete them from the phone once filed.
Who it is for
This is written for these serviced apartments.
- Purpose-built serviced apartment buildings with a reception
- Furnished flats run by an operator inside a gated community
- Apartments near tech parks for project teams and new joiners
- Medical-stay apartments near hospitals
- Villa-style serviced residences for families and expats
- Single-owner flats let out through a management company
- Studio and one-bedroom blocks for consultants and transferred staff
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we use a broadcast list or the API?
Can we add company HR people to a group?
Our staff use their own phones. Is that a problem?
Should the rate card go as a PDF or in the chat?
Do we need to be on Booking.com and Airbnb, or can referrals fill us?
Can we run serviced apartments inside a gated community?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for serviced apartments.
5 min read · 6 Oct 2026What buyers check before they book a stay or a catererGuests, tenants and event families judge hotels, homestays, PGs, serviced apartments and caterers on the same four checks. Here is what each check looks like and how to pass it.
5 min read · 6 Oct 2026How serviced apartments quote a one-month stayA one-month stay enquiry is won by a written total that says what is included, what the deposit covers and what happens if the guest leaves early. This is how to write it.
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Or start from the overview: sales and marketing for serviced apartments.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.