Manufacturing · Electronics & Embedded Systems
The buyer's BOM has forty lines and your quote came back with a single price.
An assembly buyer sends a bill of materials, a Gerber set and sometimes a pick-and-place file. The first question is whether the assembler can source the parts, and the second is whether the price holds when a component goes out of stock. Many Indian assemblers quote labour only and leave sourcing to the customer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
PCB assembly is the mounting and soldering of components onto printed circuit boards, by surface-mount line, through-hole work or both. GullySales presents that capability to the OEMs and product firms who need it and runs the quotation and follow-up that turns a bill of materials into a build.
That choice, turnkey or consigned, shapes who the buyer is. A start-up wants turnkey. A larger OEM with a stores team often supplies its own parts. A page that is clear on which model you offer saves both sides a week of calls.
Last updated 16 Oct 2026.
Who it is for
This is written for you if PCB assembly is what you make or sell.
- SMT assemblers serving OEMs with repeat builds
- Through-hole and mixed-technology assembly shops
- Prototype assemblers working for start-ups and R&D teams
- Small assembly units that buy parts for customers on a turnkey basis
Not for
It is not the right fit if.
- A unit that cannot quote a bill of materials line by line
- An assembler who wants only one captive customer and has no plan to find another
How buyers choose
What decides the sale of PCB assembly.
Turnkey or consigned
The buyer decides who buys components. This choice drives price, lead time and risk, and the quote must state it clearly.
BOM review and component alternates
A buyer notices at once if the assembler flags a part that is obsolete or suggests an equal alternate.
First-article inspection
The first assembled board is inspected and approved before the lot runs. The buyer asks how this is done and what is recorded.
Process certificates and traceability
OEM purchase teams ask about quality systems, lot traceability and inspection steps such as automated optical inspection. Confirm what you hold before you list it.
Where orders are lost
What usually goes wrong when you sell PCB assembly.
In the words owners use on the first call.
“We lose the quote when a part is out of stock”
A turnkey price that moves after the order is a reason to drop a vendor. The buyer wants the assumptions in writing.
“Start-ups ask for ten boards and then disappear”
Small first lots are the entry point. Without follow-up, no one finds out whether the second lot is coming.
“We are compared on cost per placement”
When the page says nothing about inspection, rework and traceability, a rate is all the buyer has.
“Our reply is a price without a question”
A quote that does not ask about test requirements or volume leaves the buyer thinking you have not read the BOM.
The scope
The work we would propose for PCB assembly.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A page for each assembly modelTurnkey, consigned and kitted builds explained separately, with the components you source and the ones you ask the customer to supply.
- A BOM-upload quotation formTakes the BOM, Gerber set, quantity and required date, plus whether parts are consigned.
- Quotation follow-up with assumptions statedEach quote lists assumptions on parts, lead times and test; the follow-up call walks the buyer through them.
- Outreach to product firms and start-upsA list of product companies near you that build boards and may need a local assembler.
A sample and approval log
Records first-article approval and the next lot, kept next to the enquiry.
What we do
What you get for PCB assembly.
Each deliverable and what it is there to change.
A page on your assembly process
Describes line, inspection and rework steps in plain words, so the buyer knows what happens to a board.
A BOM-upload form
Collects the file the buyer is already holding.
A quote template with an assumptions block
Cuts the arguments about prices that move later.
A follow-up routine for first lots
A call after each first build to ask about the next lot.
A target list of local product firms
Names and roles of people to approach, built from your own customers' sector.
How the result is measured
- Qualified BOM enquiries
- Quotations sent
- Follow-up on each quotation
- First lots won
- Second lots from the same customer
- Repeat orders
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- A description of your lines and inspection methods
- Your standard quote and the assumptions you put in it
- A list of customers by sector and by lot size
- Photographs of the line and the inspection bench
- Quality certificates you can actually show
Export and new regions
Selling PCB assembly beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Who buys assembly from India
Overseas start-ups and small OEMs look for a lower-cost assembler for early lots. Your existing export customers tell you where to look first.
Component supply and customs
Turnkey buyers abroad ask how parts are sourced and shipped. State your model and let your adviser confirm the paperwork.
Communication
A reply to each technical question inside the buyer's working day counts for more than a long brochure.
FAQ
Questions about selling PCB assembly.
Not here? More answers, or ask on WhatsApp.
Should an assembler offer turnkey or consigned?
How do we win OEMs rather than one-off prototype buyers?
What should be on our assembly page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Electronics & Embedded Systems
Makers of PCB assembly also need
Looking for the wider industry page? See electronic components distributors.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.