Manufacturing · Electronics, electrical and energy
Your panels and inverters are good, but the EPC company never calls you back.
A solar equipment maker rarely sells to the person who will use the product. The buyer is an EPC company pricing a rooftop job, an installer stocking up, a developer with a tender, or a dealer who recommends whatever is already on the shelf. Each of them wants a datasheet, a price, a delivery date and a reason to trust a name they may not know.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Solar and renewable energy equipment covers the panels, structures, inverters, batteries and wind parts that EPC firms, installers and project developers buy. GullySales helps makers of this equipment get found by those buyers, answer a tender or quotation request properly, follow up, and win the repeat order.
Most makers have the product and the certificates. What goes wrong is the middle: the enquiry that sits in a WhatsApp group, the quotation that goes out as a PDF and gets no call after it, the installer who bought once and drifted to a cheaper brand.
This page covers the segment as a whole. The seven pages below it go into the product itself, because a structure fabricator and a battery pack assembler are chosen in completely different ways.
Last updated 16 Oct 2026. Licence, certification, labelling and advertising rules for solar & renewable energy equipment differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
7 types of work
Each kind of solar & renewable energy equipment is bought differently, so each has its own page.
Open the one that matches what you make. It covers who buys it, where the order is lost and what we would do.
- Solar PanelsBuyers compare our module with ten others and we never hear which one they chose.
Solar Mounting StructuresWe fabricate good structures, and every order is decided on the rate per kilowatt.- Solar InvertersInstallers recommend the inverter brand that answers the phone when a unit trips.
- Solar ComponentsWe make junction boxes and cables, and module makers treat us as interchangeable.
- Battery PacksEveryone asks for a battery pack quote and then asks if we can do it for less.
Wind ComponentsTurbine makers know a handful of suppliers, and we are not yet one of them.- Energy Storage SystemsBuyers want a storage system, and we cannot get them past the word 'price'.
Who it is for
This is written for you if solar & renewable energy equipment is what you make or sell.
- Panel assemblers and module makers selling to EPC firms and distributors
- Fabricators of mounting structures who win work on price and are tired of it
- Inverter, charge controller and electronics makers with their own brand
- Battery pack and energy storage assemblers moving from prototype to orders
- Makers of wind blades, towers, gearbox parts and castings for turbine builders
- Component suppliers of junction boxes, cables, connectors and frames
Not for
It is not the right fit if.
- Makers who sell only to one buyer under a fixed contract and want no new customers
- Firms that want us to certify, test or approve a product. We do none of that, and it sits with your certifying body
- Solar installers and EPC firms looking for homeowner leads. That is a different page, linked below
How buyers choose
What decides who wins in solar & renewable energy equipment.
The datasheet and the certificates come first
An EPC buyer asks for the datasheet, the test reports and the certificates before they ask for a price. If these are hard to find or out of date, the conversation ends there.
The tender or the rate comparison
Larger buyers send a request for quotation to several makers and compare line by line. Smaller installers phone around and take three rates. In both cases the maker who replies first with a clear quotation is read first.
Approved lists and past supply
Many project buyers work from approved vendor lists or a customer's brand preference. Whether your product qualifies for a particular list is for you and the certifying body to confirm, and the site should say clearly what you hold.
Samples, factory visits and warranty talk
Buyers ask for a sample or a plant visit, and then ask who answers the phone when a unit fails in the field. The warranty terms and the service contact matter as much as the price.
Where orders are lost
What usually goes wrong when you sell solar & renewable energy equipment.
In the words owners use on the first call.
“We get enquiries but nobody confirms the order”
The quotation goes out and then silence. Nobody records who asked, for what quantity, or when to ring back, so the lead is lost with no one noticing.
“Buyers say our price is higher”
When the page shows only a rate, the comparison is a rate against a rate. Warranty, test reports, service support and delivery record never reach the buyer.
“Our brand is unknown outside our district”
A search for your product type shows marketplace listings and big names. Your own website has a product list and a phone number, and nothing a stranger can trust.
“Installers buy once and never come back”
A repeat order needs a reason. Without a follow-up, a price list update or a stock message, the installer buys from whoever messaged last.
The scope
The work we would propose for solar & renewable energy equipment.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- Enquiry capture and trackingA set of routes for panel, structure, inverter and battery enquiries, each recorded with the product, quantity and buyer type, so you can see which route brings real requests.
- Quotation follow-upA routine for every quotation sent to an EPC firm or installer, with a call date, a message and a record of what the buyer said.
- Marketplace lead handlingA way to answer IndiaMART and TradeIndia enquiries for your products quickly, sort the serious ones, and stop paying for leads nobody phones.
- Distributor and installer networkA plan to find, approach and onboard distributors and installer partners in the states you can deliver to.
- Search visibility for each productOne page per product type and application, written so an EPC buyer searching for it finds your page, not only a directory.
A datasheet and certificate library
A single place on your site for datasheets, test reports and certificates you hold, kept current so a buyer can find them without asking.
What we do
What you get for solar & renewable energy equipment.
Each deliverable and what it is there to change.
A product page for each line, with the datasheet beside it
Replaces a catalogue PDF that nobody can search and gives a buyer the specification in the first screen.
A quotation request form
Asks for the product, the quantity, the site state and the delivery date, so your first reply is a real quotation and not a list of questions.
A follow-up routine for quotations
Sets a call and a message after every quotation, so none goes quiet because someone was busy.
A buyer-wise enquiry record
Shows EPC firms, installers, distributors and walk-in dealers separately, with what each asked for and what became of it.
A reply template set
WhatsApp and email replies for common questions on warranty, delivery and certificates, written once and used by everyone on your team.
How the result is measured
- Qualified enquiries
- Quotation requests
- Follow-up on each quotation
- Trial orders won
- Repeat orders
- Distributor and installer enquiries
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for solar & renewable energy equipment
- 1
Read your requirements brief
You tell us the products, the buyers and the states. We read it and talk to you before anything is scoped.
- 2
Record the baseline
We note where enquiries come from today, how fast they are answered and how many quotations become orders.
- 3
Fix the product pages and the datasheet library
Product pages, certificates and the quotation form go first, because every other channel sends buyers to them.
- 4
Set up the follow-up routine
Enquiry record, quotation follow-up and reply templates go live for your team to use.
- 5
Open the channels
Search, marketplace handling and the distributor drive begin, and results are reported against the baseline.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your website link and any marketplace listings
- The last ten quotations sent and what happened to each
- Datasheets, test reports and certificates you hold
- A customer list with the buyer type for each
- Photographs of the plant, the line and finished units
- A note on states you deliver to and the warranty you give
Export and new regions
Selling solar & renewable energy equipment beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Where overseas buyers come from
Solar and storage equipment buyers abroad are importers, project developers and distributors, often reached through a trade directory or a trade show you already attend. The first step is your own export enquiries and the buyers you have already shipped to.
Documents an importer asks for
Test reports, certificates, a packing list, a warranty statement and a clear Incoterm. Which certificates a country accepts is for you and your certifying body to confirm, not for us to state.
Samples, freight and payment
Modules and batteries are heavy and sometimes restricted in shipping. The page should say how samples travel, how payment is taken and which time zone your team answers in.
Proof
Where we have worked on something close.
These are published case studies of real clients. Each shows only the results that were recorded, and none of them is a promise about your store.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
FAQ
Questions about selling solar & renewable energy equipment.
Not here? More answers, or ask on WhatsApp.
Can you help us get on an EPC company's approved vendor list?
We sell mainly through dealers. Is this still for us?
Will you make claims about efficiency or output on our pages?
Do you work on government tenders?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Makers of solar & renewable energy equipment also need
Looking for the wider industry page? See commercial solar epc companies.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.