Moving companies · Digital marketing
Spend for June in February, and for December in September.
Digital marketing for a moving company is the plan across a year where four months carry the revenue and the rest need filling. GullySales sets the seasonal budget, the channel mix and the off-season commercial push, and reports on cost per booked job.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
For moving companies
Where it usually goes wrong, and what we would do.
“An even monthly budget is wrong in both directions”
In July it is too small to matter and in January it is money burnt. The year's spend has to be shaped like the year's demand.
“Winter work is sold to entirely different people”
Office relocation, senior downsizing and storage do not wait for good weather. Those buyers are reached through relationships and outreach, not through a household search ad.
“Cost per lead hides everything that matters”
A marketplace lead looks cheap and books one time in ten. A badge call costs more and books far better. Only cost per booked job tells them apart.
“The crew you hired in May decides the winter plan”
Keeping trained movers through the quiet months costs less than rehiring in spring. That is the real reason the off-season campaign exists.
What we do
What we deliver for moving companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A budget shaped to the season
Spend planned month by month from your own booking history, with the pre-season push starting in February rather than in May.
Result: Money arrives before the customer decides.
A baseline recorded before anything changes
Leads by source, minutes to first contact, surveys, booked jobs and cost per booked job, written down at the start of the work.
Result: Every later month has something honest to be compared with.
Channel mix weighed against booked jobs
Local Services Ads, search, the review profile, marketplace leads and referral relationships judged each month on what they actually booked.
Result: Budget moves on evidence rather than habit.
An off-season plan for commercial and senior work
Outreach, proposals and follow-up to offices, senior communities and move managers, started while residential work is still busy.
Result: Crews keep hours in the months that usually go empty.
Storage brought into the plan
The gap between a closing date and a move-in date treated as something you sell, instead of a customer handed to a self-storage chain.
Result: The gap between two dates becomes billable work.
A monthly report in the owner's terms
Leads, answer time, surveys, booked jobs and cost per booked job by source, sent against the opening baseline.
Result: You can settle the advertising argument in five minutes.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these moving companies.
- Local household movers billing by the hour
- Long-distance carriers running their own authority
- Van line agents
- Office and commercial relocation specialists
- Senior move and downsizing specialists
- Labour-only loading and unloading crews
- Packing, crating and specialty item movers
- Storage and containerised storage operators
- Junk removal and clear-out services
- New companies running one or two trucks
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for moving companies
- 1
Assess
In the free audit we trace last summer's leads by source. How many minutes before each was answered, what each booked job cost to win, and what happened in December.
- 2
Fix the first call
A routing rule and a written first reply for shared leads, a call script that asks about stairs and parking, and a record of every enquiry.
- 3
Fix the estimate
A survey booking step before any number is given, an estimate format that explains binding and non-binding, and a follow-up on every quote sent.
- 4
Buy the right leads
Local Services Ads, search, and the review profile built up, with marketplace spend judged on cost per booked job rather than on lead count.
- 5
Fill the winter
Commercial, senior and storage work pushed in the off months, and the apartment, Realtor and relocation relationships kept warm all year.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We run three trucks. Is any of this worth doing?
How do we know the plan is working in January?
Should we keep buying shared leads?
Can you run our Local Services Ads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for moving companies
Everything else we would do for you.
- SEO for moving companies
- PPC advertising for moving companies
- Lead generation for moving companies
- Reputation management for moving companies
- Local SEO for moving companies
- Branding and identity for moving companies
- Social media marketing for moving companies
- Content marketing for moving companies
- Email marketing for moving companies
Or start from the overview: sales and marketing for moving companies.