Moving companies · Pay per click advertising
Buy the last ten days of the month and stop guessing prices.
Pay-per-click advertising for a moving company buys demand that arrives in bursts: the end of the month, the weeks before summer, and the customer who needs a truck on Saturday. GullySales runs those campaigns and measures them on booked jobs rather than on leads.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
For moving companies
Where it usually goes wrong, and what we would do.
“Nearly every enquiry wants the same three days”
Leases end and closings happen at the end of the month. A flat daily budget spends most of itself on days nobody is moving.
“The Google Guaranteed badge sits above the paid results”
A frightened customer rings the badge first. Earning it is your paperwork, because the background check and licence verification stay between Google and your company.
“Half the clicks want a truck, not a mover”
Truck rental, free moving boxes, moving jobs hiring, pod prices. High volume, no revenue, and they arrive on every broad match left open.
“The ad is only as good as whoever answers”
A customer clicking at seven in the evening calls three companies in a row. If yours rings out, the click paid for the mover who picked up.
What we do
What we deliver for moving companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Budget weighted to the last ten days
Spend concentrated around lease ends and closings, and pulled back mid-month when the searches are research rather than booking.
Result: The money lands on the days that produce jobs.
A negative keyword list for this trade
Truck rental, trailer hire, free boxes, moving jobs, pods, storage units and the do-it-yourself terms that soak up a small budget.
Result: You stop buying clicks from people renting a truck.
Seasonal budget set in February, not May
Spend raised in the weeks when June and July customers start booking, then moved into commercial and senior work as residential goes quiet.
Result: The summer calendar fills before the rush.
Local Services Ads managed alongside search
Profile, job types, service areas and seasonal budget handled, with bad leads disputed rather than quietly paid for.
Result: You stop paying for enquiries that were never moves.
Ad schedules matched to who is answering
Bids weighted to the hours your office and after-hours cover actually reach a person, with a written first message for forms outside those hours.
Result: Somebody is there when the click happens.
Cost per booked job reported by source
Call tracking on every campaign and a routine matching each booked job back to what paid for it, sent monthly against the baseline.
Result: Each source is judged on jobs rather than on lead counts.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these moving companies.
- Local household movers billing by the hour
- Long-distance carriers running their own authority
- Van line agents
- Office and commercial relocation specialists
- Senior move and downsizing specialists
- Labour-only loading and unloading crews
- Packing, crating and specialty item movers
- Storage and containerised storage operators
- Junk removal and clear-out services
- New companies running one or two trucks
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for moving companies
- 1
Assess
In the free audit we trace last summer's leads by source. How many minutes before each was answered, what each booked job cost to win, and what happened in December.
- 2
Fix the first call
A routing rule and a written first reply for shared leads, a call script that asks about stairs and parking, and a record of every enquiry.
- 3
Fix the estimate
A survey booking step before any number is given, an estimate format that explains binding and non-binding, and a follow-up on every quote sent.
- 4
Buy the right leads
Local Services Ads, search, and the review profile built up, with marketplace spend judged on cost per booked job rather than on lead count.
- 5
Fill the winter
Commercial, senior and storage work pushed in the off months, and the apartment, Realtor and relocation relationships kept warm all year.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where does the Google Guaranteed badge fit?
Should we advertise in December?
Should we keep buying shared leads?
Can you run our Local Services Ads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for moving companies
Everything else we would do for you.
- SEO for moving companies
- Lead generation for moving companies
- Digital marketing for moving companies
- Reputation management for moving companies
- Local SEO for moving companies
- Branding and identity for moving companies
- Social media marketing for moving companies
- Content marketing for moving companies
- Email marketing for moving companies
Or start from the overview: sales and marketing for moving companies.