NGOs · Lead generation
Three kinds of enquiry arrive, and only one funds a programme.
Enquiries reaching an NGO come from three different people: a CSR manager shortlisting partners, a donor who saw one post, and a volunteer looking for a Saturday. GullySales separates the three, gives each a reply and a record, and works the corporate side backwards from the financial year.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
For NGOs
Where it usually goes wrong, and what we would do.
“The CSR calendar decides when you are useful”
Company budgets are committed against a financial year. A conversation opened in February is a conversation about next year's money, whatever the company says.
“A volunteer wants a date, not a cause”
People sign up for a named task at a named place on a named Saturday. An appeal to help with our work converts almost nobody.
“A donor decides in one visit or not at all”
Somebody who saw a post gives within minutes or forgets. A payment step that fails on a festival day costs more than a slow website does all year.
What we do
What we deliver for NGOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Three reply routes feeding one record
Corporate, donor and volunteer enquiries routed to the person who owns each, with all three logged in the same place.
Result: No enquiry depends on one officer's phone.
A CSR outreach calendar built backwards from the year end
Existing partners, past partners and target companies mapped against when their budgets are set, with the approach dated accordingly.
Result: You ask while the money is still uncommitted.
A qualifying note for corporate enquiries
Cause fit, district, the size of the commitment and what registration the company needs you to hold, asked the same way every time.
Result: Your programme officers spend time on partners who can proceed.
Volunteer shifts published as dated openings
Real shifts with a place, a time and a person to report to, listed where a student or an employee volunteering group can pick one.
Result: Sign-ups arrive for slots you actually need filled.
The donation flow tested before every appeal
Payment, receipt and thank-you checked on a phone and a desktop in the days before an appeal goes out, and fixed where it breaks.
Result: A gift begun on a festival day gets completed.
Source recorded on every enquiry and donation
Each arrival tagged to the programme page, post, forum or referral behind it, and reported monthly against the baseline.
Result: You know which programme brings the partners.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for NGOs
- 1
Audit the donor and CSR journey
We check how a CSR manager or an individual donor finds you today, whether the 80G and FCRA status is visible, and how fast a donation-page enquiry gets a reply.
- 2
Fix the programme pages
A page for each programme, with the cause, the district, the rupee ask and the current annual report, replacing one general appeal page that serves nobody.
- 3
Put CSR conversations in a CRM
Every corporate enquiry, past partnership and renewal date recorded in one place, so a programme officer's transfer or leave does not lose the relationship.
- 4
Build visibility for the cause
Search and social content built around the specific programme and district, so the NGO is found by the CSR team searching for that exact combination.
- 5
Report on enquiries and commitments
A monthly report of donor and CSR enquiries, how many turned into a commitment, and where in the year renewal conversations are due.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
When should we start talking about next year's funding?
How do we stop volunteer enquiries going cold?
How is this different from a fundraising consultant?
Do you work with our CSR partners directly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for NGOs
Everything else we would do for you.
Or start from the overview: sales and marketing for NGOs.