NGOs · Search engine optimisation
Be found for the cause and the district, not for the word NGO.
Search engine optimisation for an NGO decides who a CSR manager finds when they search for a partner in one cause and one district. It is your programme page or the next organisation on the list. GullySales builds a page per programme with the registration status visible, and gets the annual report where a search can reach it.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
For NGOs
Where it usually goes wrong, and what we would do.
“The search is a cause plus a district”
A CSR team looks for a girl child education partner in a named district, not for an NGO in general. A single mission page answers neither half of that search.
“Your annual report is a file nobody can find”
A compliance officer searching your name and the word report should reach the current one in a click. On most NGO sites it sits behind a form or is two years old.
“Donors search the deduction before they search you”
People looking up 80G and donation receipts land on the largest names. A plain page on what your receipt shows brings some of that traffic to a small organisation.
What we do
What we deliver for NGOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each programme with the district named
One page per programme stating the cause, the blocks or centres covered, the number of people reached and the rupee ask, written from your own records.
Result: The exact search a CSR team runs has something to land on.
Registration status on a page, not inside a file
The 12A, 80G, CSR-1 and FCRA position shown as readable text with the certificates alongside, and a named person responsible for keeping it current.
Result: A compliance officer verifies you without sending an email.
The annual and utilisation reports made findable
Reports published as pages a search engine can read, with the year in the heading and the older ones kept rather than replaced.
Result: The check a corporate team runs turns up the current report.
A page answering the donation and receipt question
What a donor receives, when the receipt arrives, what the registration means for them, written in plain words and confirmed by your auditor.
Result: The search about deductions reaches you instead of a news article.
A page for each district you actually work in
The blocks, schools, centres or villages named, with what runs there and who it serves, built only for districts where you have a programme.
Result: A search for the cause in that district finds your work.
Monthly reporting by programme page
Search traffic, CSR enquiries and donations traced to each programme page, set against the baseline recorded before work began.
Result: You can see which programme is bringing in partners.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for NGOs
- 1
Audit the donor and CSR journey
We check how a CSR manager or an individual donor finds you today, whether the 80G and FCRA status is visible, and how fast a donation-page enquiry gets a reply.
- 2
Fix the programme pages
A page for each programme, with the cause, the district, the rupee ask and the current annual report, replacing one general appeal page that serves nobody.
- 3
Put CSR conversations in a CRM
Every corporate enquiry, past partnership and renewal date recorded in one place, so a programme officer's transfer or leave does not lose the relationship.
- 4
Build visibility for the cause
Search and social content built around the specific programme and district, so the NGO is found by the CSR team searching for that exact combination.
- 5
Report on enquiries and commitments
A monthly report of donor and CSR enquiries, how many turned into a commitment, and where in the year renewal conversations are due.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should our registration numbers be on the website at all?
We work in four districts. One page or four?
How is this different from a fundraising consultant?
Do you work with our CSR partners directly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for NGOs
Everything else we would do for you.
Or start from the overview: sales and marketing for NGOs.