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The call goes to the name already on the shortlist when a project starts.

A line producer is told the schedule has moved up. A VFX supervisor is told the shot count has grown. Each opens a phone and rings the names already in it. A studio or rental house with strong work but no place on that list hears about the project when the crew is locked.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

In one paragraph

Film, television and animation businesses make or supply the moving image: films, shows, series, animation, visual effects, commercials and the camera and lighting kit that crews hire. Each is taken on for a project, a slate or a booking by a producer, platform, channel, agency or crew. GullySales looks at how those buyers find you, what past work or stock they can check, and how each pitch, bid and booking request is answered.

The seven trades here sell to a small circle of professional buyers: financiers and distributors, channel and platform teams, agency producers, supervisors, cinematographers and rental managers. They differ in what is sold, whether a finished film, a show format, a run of animation or effects, a commercial or camera hire by the day. What they share is a buyer who checks credits, a reel or a stock list before agreeing, a project calendar with gaps between jobs, and a bid or proposal that has to be put together fast.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

9 kinds of business

Each kind of business in film, television & animation sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Film production houses

Financiers, distributors and co-producers back a slate, so the sale starts with a written slate, project decks and crew credits. A record of each financier conversation matters as much, and so does a clear route for service-production enquiries.

Read the page for film production houses

Television production houses

Buyers are programming teams at channels and platforms. The sale moves from concept to pilot to commission, so one-page concept notes, genre-wise reels and a map of who programmes what keep each pitch from starting from scratch.

Read the page for television production houses

OTT content studios

Platforms look for a series that fits a gap in the catalogue. A pitch pack, a map of platform slates and a record of what each platform contact has said hold the thread when the executive changes.

Read the page for ott content studios

Animation studios

Clients judge on style first. A portfolio sorted by style and by buyer, and a proposal that lists what is included, answer the two questions a brief starts with: can you draw it, and what will it cost.

Read the page for animation studios

VFX studios

Supervisors and producers look at shot breakdowns and pipeline. Breakdown reels by shot type, a one-page capability sheet and a bid format that states risks and assumptions give them what they need to weigh a bid.

Read the page for vfx studios

Advertising film studios

The agency producer is the buyer who matters, and the director's reel is what gets looked at. Director pages, case sheets by product type and a brief intake form with a quote guide make the studio easy to brief.

Read the page for advertising film studios

Film equipment rental companies

Cinematographers, line producers and rental managers book against a schedule. Catalogue pages that show the stock and an availability request form take the place of phone calls for the same question.

Read the page for film equipment rental companies

Cinema halls and multiplexes

Private screenings are won by the hall that sends a clear sheet the same day, covering what a whole screen costs, which films are available and what decorations are allowed, instead of asking the enquirer to come and meet the manager.

Read the page for cinema halls and multiplexes

Theatre and performing arts companies

The buyer closes the page unless one line says the language, the running time and whether children are welcome, so the booking is decided before anyone reads about the story or the cast.

Read the page for theatre and performing arts companies

What they share

What usually goes wrong across film, television & animation.

Whichever of these you run, you will probably recognise most of them.

  • “We reach the shortlist after it has been made”

    A financier, commissioning team, agency producer or supervisor builds a list from names already known and asks those people first. We hear about the project when the crew, slate or shot list is nearly set, and the work goes to someone who was already in the phone.

  • “Our proof is spread across drives, PDFs and one person's memory”

    The slate, the reel, the shot breakdowns, the credits and the stock list each sit in a different place. A buyer who asks to see what we have done recently gets a link we have to hunt for.

  • “Every pitch, bid and quote is built again from nothing”

    Treatments, concept notes, series bibles, bids and availability replies are written under pressure, each in a new shape. The same facts about us are retyped, and the sections a buyer compares across suppliers are not the same twice.

  • “The thread is lost when a contact moves on”

    A commissioning executive, a supervisor, a financier or a rental manager leaves, and what they told us about their plans leaves with them. Nobody here wrote down who said what, so the next person is approached as a stranger.

  • “Scope and assumptions sit in our heads, not on paper”

    What a proposal includes, which risks a bid assumes, how many rounds of change are covered, who pays for damage or a late return: when these are unwritten, the argument comes after the work is done.

  • “We discuss the next job only after the current one wraps”

    While a shoot, a render or a hire is running, nobody is speaking to the buyer who will book next. The calendar has gaps, and the kit or the team sits idle until an enquiry arrives.

Where to start

What to fix first in film, television & animation.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

  • Write one document that lists your slate, shows, past work or stock, with titles, credits and formats, in a form a buyer can read at a desk and forward.
  • Cut your reel or portfolio by what buyers ask for, such as genre, style, shot type, director or kit, and add a titled list showing your role on each piece.
  • Build one pitch, bid or quote template with fixed sections for what is included, what is assumed and what costs extra, and use it each time.
  • Keep one record per buyer: who the person is, what they commissioned or hired last, what they said about their next project, and when you last spoke.
  • List the producers, platforms, agencies, supervisors or crews you want next, and reach them with something relevant to their plans before a project is announced.
  • Put a request form on your site for the enquiry you receive most, so a service-production request, brief or availability check arrives with dates, scope and budget range.

FAQ

Questions about film, television & animation.

Not here? More answers, or ask on WhatsApp.

How do we show work that is under an NDA or not yet released?
Show what the agreement allows and describe the rest by your role, the scale and the kind of project. Ask the client or platform in writing before the job what stills, clips or titles you may use, so the reel is not decided afterwards.
Does a producer or supervisor look at a website before calling?
Treat every recommendation as something the other person will look up. A plain page with credits, a reel, a slate or a stock list, and current contact details, supports the recommendation. An out-of-date page weakens it.
How should a reel be organised?
By what the buyer is choosing: genre, style, shot type, director or kit. Keep each section short, title every piece, and say what your part was, so a supervisor, producer or cinematographer can find the thing they need in a minute.
How do we stay in touch with a platform or channel contact between projects?
Send something specific and short, such as a finished piece or a concept that fits a need they have mentioned, and record the reply. A general update tells the contact nothing about what to do next.
Should a bid or proposal list what is not included?
Yes. Write the inclusions, exclusions, assumptions, rounds of change and approvals. A buyer comparing suppliers can see what each bid covers, and a later disagreement has a document to settle it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.