Industries · Media & Events

Buyers pay for an event that has not happened, so they weigh the last one you ran.

A family, a company, an exhibitor, a sponsor or an organiser is asked to pay for something that cannot be rehearsed. Nothing is delivered until the date, so the buyer judges the people: the events you have run, the way the first question was answered, and whether the proposal makes sense to everyone who has to approve it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

In one paragraph

Wedding planners, event management companies, organisers of conferences, fairs and shows, and ticketing companies all sell an event that does not yet exist. GullySales looks at how your past events are shown, how fast a quote goes back, and how the next conversation is kept alive.

What sets this group apart from the venues and suppliers is that you carry the whole event, not one part of it. A wedding planner holds a family's expectations, a conference organiser holds delegates and sponsors, a fair organiser holds stalls and visitors, and a ticketing company holds organisers and ticket buyers. Each of you is selling the confidence that the day will be run well.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

10 kinds of business

Each kind of business in event & wedding planners sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

Wedding planners

The couple and their families decide together, and a planner can be loved by the couple and rejected by the parents. A portfolio sorted by wedding type and budget, and a proposal each relative can read, speak to all of them.

Read the page for wedding planners

Destination wedding planners

Families cannot visit the work twice, so the shortlist rests on photographs, a clear proposal and a site visit that is easy to arrange. Enquiries come through a parent, a cousin and the couple separately, and the quote needs the guest list first.

Read the page for destination wedding planners

Event management companies

Couples and corporate planners shortlist on past-event photography and vendor referrals. A portfolio sorted by event type and budget, and an itemised quote template, give both something to compare.

Read the page for event management companies

Corporate event organisers

The buyer is an HR, admin or marketing head with a brief, an approval and a vendor list to get onto. Repeat annual orders are the prize, and vendor forms and a list of events run belong in the sales material.

Read the page for corporate event organisers

Conference organisers

Delegates pay for seats and sponsors pay for visibility. A programme announced before it is final gives delegates something to decide on, and a sponsor package built around the delegate profile does the same for sponsors.

Read the page for conference organisers

Exhibition organisers

Exhibitors book stalls when they believe the right visitors will come, so the visitor audience and the stall sales have to be built together. The floor plan, payment and follow-up sit in one record.

Read the page for exhibition organisers

Trade fair organisers

Small manufacturers have been let down by fairs before. They want to see which real buyers are coming, how hosted visits are arranged and what earlier participants have on record, and a partner body's mailing helps only once.

Read the page for trade fair organisers

Concert organisers

An announcement starts a clock. The first burst of ticket interest and each sponsor conversation have to be turned into sales before the permissions and the artist fee fall due.

Read the page for concert organisers

Entertainment event organisers

Comedy nights, DJ evenings, cultural programmes and college fests all start with a sponsor. The sponsor pack and the ticket page come before the announcement, and a record stops a maybe from lapsing.

Read the page for entertainment event organisers

Event ticketing companies

No event can be listed until the organiser signs, and only then can attendees find the page. The organiser comes first, with a fee page and a payout explanation to read before agreeing.

Read the page for event ticketing companies

What they share

What usually goes wrong across event & wedding planners.

Whichever of these you run, you will probably recognise most of them.

“Our past events are scattered”
Photographs, reels, programmes and edition records sit on the phones of whoever attended, with a photographer or in old albums. A buyer who asks to see what we have run gets a few pictures sent over WhatsApp.
“We are asked for a number before we know the size”
The guest list, delegate count, stall plan, seat count or number of events decides the price. When we quote before we have it, we either lose the buyer on a wrong figure or carry a loss into the event.
“The proposal goes out and then the silence starts”
A wedding proposal, a corporate costing, a stall quote, a sponsor pitch or an organiser agreement is sent once. Nobody owns the next call, so the enquiry lapses and the buyer signs with whoever followed up.
“The people who send us work hear from us only during a job”
Venues, resorts, suppliers, partner bodies, artists and other organisers recommend us when they remember us. We speak to them in the middle of an event and then not again until we need something.
“Everyone who came to the last event is a stranger again”
Couples, delegates, exhibitors, sponsors, ticket buyers and corporate clients attended or paid last time. No list is kept, so each new edition, season or launch starts with no one to write to.
“The diary bunches around a few seasons”
Wedding months, conference season, fair calendars and festival weekends fill the team, and the weeks between are left to chance. Nothing is planned for the quiet stretch until the diary already looks empty.

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Where to start

What to fix first in event & wedding planners.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

Sort every event you have run by type, size and year, with pictures taken at your own events and a line on what you handled. Put it on a page a buyer can open from a message.
Decide what you need to know before you quote, such as guest count, delegate target, stall plan or event size, and ask for it in the first reply so the number that goes back holds.
Give each proposal, sponsor pitch and organiser agreement a named owner and a next call date, and write the outcome down, whether it was signed or lost.
List the venues, suppliers, partner bodies and organisers who have sent you work, and speak to them outside event week with a clear note of what you can take on.
Keep a record of every client, exhibitor, sponsor and attendee you are allowed to write to, so the next edition starts from a list and not from nothing.
Plan the quiet weeks ahead with named offers, smaller formats and earlier booking dates, and tell past clients before the diary empties.

Related services

The work that usually comes up.

Which of these you need is decided after we have read your brief.

FAQ

Questions about event & wedding planners.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What should a portfolio show for an event that happened once?

The event type, the size, the city, what you handled and what the host or buyer did themselves. Use pictures from your own events, taken with permission. Ticketing companies can show the events they have listed and how entry and payout ran.

When should we give a price?

Once you know the size that drives it, such as the guest count, the number of delegates, stalls or seats, or the number of events. Ask for that in the first reply and give a range with the assumptions written beside it.

How do we keep venues and suppliers sending us work?

Treat them as buyers of your attention. Tell them which events you take on and what you do not, thank them when a booking comes through them, and write down what each one has sent. A supplier who does not know your terms cannot send you the right client.

How do we fill the quiet months?

Decide the offer before the quiet starts. Smaller formats, weekday dates, early-booking terms and a next edition announced early all give a buyer a reason to act. Write to people who attended or paid last time before you go to strangers.

Do reviews matter when each event happens only once?

They matter because the buyer cannot try you first. A review that says how you handled a change on the day answers the question a new buyer has. Ask for it within days of the event, while the host or organiser remembers it.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you need or call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need