Property management companies · Pay per click advertising
Pay for owners with doors, not renters looking for a house.
Paid search for a property management company has to buy owner enquiries and refuse the renters and job hunters typing the same words. GullySales splits the campaigns by town, puts the rent estimate on the landing page, and reports cost per door rather than cost per click.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for property management companies
- SEO for property management companies
- Lead generation for property management companies
- Digital marketing for property management companies
- Reputation management for property management companies
- Local SEO for property management companies
- Branding and identity for property management companies
- Social media marketing for property management companies
- Content marketing for property management companies
Sales and marketing for property management companies, the overview.
For property management companies
Where it usually goes wrong, and what we would do.
“Most people typing your keywords want a rental”
Renters looking for a house to lease, and people looking for a job in your office, click the same advert an owner would.
“A door pays for years, so this is not a per-lead question”
One duplex under management earns its fee every month the owner stays. What you can afford per enquiry follows from that, not from an industry figure.
“Advertise the rent estimate, not the company”
An owner wants to know what the house would rent for. That question gets filled in. A page about your services does not.
What we do
What we deliver for property management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by town and by service
Separate budgets for single-family management, community association work and leasing-only service in each town, rather than one county-wide campaign hiding all three.
Result: You stop funding the town that never converts.
A negative keyword list that turns the renters away
Houses for rent, apartments, jobs, software, licence classes and free lease forms, added before launch and reviewed monthly from the search terms report.
Result: Budget goes to people who own property.
A rent estimate page that asks four things
Address, bedrooms, whether a tenant is already in place, and how soon they need an answer, on a page that says what happens next.
Result: Whoever calls back already knows the situation.
Call tracking set up for your state's recording rules
A number on each campaign, with recording switched on only where your attorney has confirmed the notice wording your state expects.
Result: You know which advert produced the owner who signed.
A board campaign timed to management contract renewals
Adverts and a board-facing page run in the months association contracts come up, instead of spending evenly across the year.
Result: Board searches meet a page written for boards.
Reporting in doors, not in leads
Cost per enquiry, per rental analysis sent and per management agreement signed, set beside the numbers recorded before the first advert ran.
Result: You can see what a door actually cost to win.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these property management companies.
- Single-family rental managers under 300 doors
- Small multifamily and duplex portfolios
- HOA and condominium association management
- Short-term and vacation rental managers
- Student housing near a university
- Commercial, retail and office property managers
- Build-to-rent communities
- Managers whose owners live out of state or overseas
- Brokerages adding a management arm
- New companies inside their first hundred doors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for property management companies
- 1
Assess
In the free audit we trace last quarter's owner enquiries and leasing enquiries. How fast was each answered, and which doors were lost and why?
- 2
Fix the first reply
A reply routine and a record for both sides. The owner asking for a rent estimate and the renter asking about a showing are answered while they are still interested.
- 3
Split the website in two
Owner pages with the fee on them, renter pages with the listings, and a separate page for community association work.
- 4
Bring owners in
Local search, the review routine, agent and investor referrals, and advertising aimed at the owner who has just decided to rent the house out.
- 5
Fill the units and keep the owners
Listing standards, faster leasing replies, and owner communication in the months when nothing is going wrong and managers usually go quiet.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we advertise our vacancies on Google?
Our cost per lead keeps climbing. Is the market just expensive?
Do you need a real estate licence to do this work?
Our reviews are all from angry tenants. Can that change?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for property management companies
Everything else we would do for you.
- SEO for property management companies
- Lead generation for property management companies
- Digital marketing for property management companies
- Reputation management for property management companies
- Local SEO for property management companies
- Branding and identity for property management companies
- Social media marketing for property management companies
- Content marketing for property management companies
- Email marketing for property management companies
Or start from the overview: sales and marketing for property management companies.