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Real estate investment advisors · Real estate and construction

Be the adviser a buyer calls before they pay a booking amount to a stranger.

A software manager in Dubai is looking at three plots near Devanahalli and a pre-launch flat off Sarjapur Road. A cousin says buy land, a colleague says buy rented commercial space, and a builder's channel partner keeps ringing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

In one paragraph

A real estate investment adviser helps a buyer decide which property to hold as an investment, in which micro-market and from which developer. Marketing makes you the name an NRI or a salaried family finds when comparing plots, pre-launches and rental flats. Sales turns that first call into a long conversation and a purchase. GullySales builds the pages, the follow-up and the records for that.

One more brochure is the last thing needed. What the manager wants is somebody who will say, plainly, which of the three to leave alone.

That is the adviser's whole value, and it is hard to show on a website. Most advisers in this trade are known through a handful of clients who trust them, and the website says "investment solutions" over a photo of a skyline. The buyer who is not yet a client cannot tell you apart from a broker with a visiting card.

Last updated 18 Oct 2026.

How buyers decide

How real estate investment advisors are chosen.

An enquiry starts with a person the buyer already trusts: a friend who bought through you, a CA who handles the family's returns, or a relative who was told the same story in Dubai or Singapore. The buyer then searches your name, looks at your Google Business Profile and LinkedIn, and reads whatever you have written about the micro-market they are considering. What they are checking is whether you sound like an adviser or a seller.

The question under every call is where your money comes from. Where an adviser is paid by the developer as a channel partner, buyers suspect it. An adviser who says clearly how they are paid, and which projects they will not touch, is believed faster than one who talks about "unbiased advice".

Decisions are slow and made by more than one person. A husband, a wife and a parent in another city may all need to be on a call, and the money may depend on a flat being sold or a fixed deposit maturing. Advisers who keep in touch through that wait, without pushing a booking, are the ones who get the purchase when the money is ready.

The problem

What usually goes wrong for real estate investment advisors.

What owners tell us on the first call, in their words.

  • “Our clients all came by word of mouth and we have no way to reach anyone new”

    The website lists services and nothing a stranger could use. A new buyer comparing Hoskote against Anekal corridors cannot find a single page from us on either.

  • “Buyers think we are just salesmen for the builder”

    We do recommend projects, and we are paid by some of them. Nowhere on our pages do we say which, so the buyer assumes the worst and calls three other people.

  • “NRI enquiries arrive at odd hours and go cold”

    A message sent at 11 pm from Houston sits until the next afternoon, by which time the buyer has spoken to another adviser.

  • “Long conversations leave nothing on record”

    We have talked to a family for six months about land near the airport, and the notes are in a WhatsApp chat that only one of us can search.

  • “We cannot show past advice without naming clients”

    Clients do not agree to be named, and we are careful not to quote returns. The pages end up with nothing that proves we have done this before.

  • “We are unsure what we may say about returns”

    Advice on securities is regulated by SEBI, and RERA sets duties for property agents, so we are unsure where the line falls. We say nothing about numbers and the pages read like everyone else's.

What we do

What we do for real estate investment advisors.

Everything included for real estate investment advisors.

  1. A micro-market guide for each corridor you advise on

    One written page for each area you actually know, covering what is being built, how the roads and approvals stand, what kind of buyer picks it and what makes you cautious. No return figures.

  2. A plain statement of how you are paid

    A short page on whether you take developer commission, charge a fee or both, and a list of the situations in which you will say no to a project.

  3. An NRI enquiry route

    A form and WhatsApp reply that asks for the country, time zone, budget range and who else decides, and offers a call slot in the buyer's own evening.

  4. A client conversation record

    A shared sheet or CRM entry for each family showing what they asked, what you suggested, what they are waiting for and the next date to call.

  5. Anonymous advice notes

    Short write-ups of the situations you handle, such as a family choosing between land and a rented shop, with the client and any figures left out.

  6. A review step before anything goes live

    Each page or post waits for you or your own adviser to confirm that nothing promises returns or approvals.

How the result is measured

  • Enquiries by source, including referrals and NRI messages
  • Time between an enquiry and the first reply
  • Families who reach a second conversation
  • Site visits or project meetings arranged
  • Purchases that came from marketing against those from referrals
  • Referral requests made to past clients and replies received

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for real estate investment advisors

Each has its own page: what it involves for real estate investment advisors, what you get, and what it is measured on.

Worth a page and a campaign of their own

NRI property investment advice · Plot and land investment in growth corridors · New-launch project evaluation, with RERA registration checked first · Rental income property advice for flats, shops and offices · Commercial space investment for professionals and doctors · Portfolio reviews for families who already hold several properties · Resale and exit planning for existing holdings · Joint investment between relatives and partners

Priority campaigns

Campaigns for what real estate investment advisors most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • NRI weekend campaign

    LinkedIn and Instagram posts and search ads aimed at Indians in the Gulf, the US and Singapore, with a call slot set to their evening and a short guide to buying from abroad.

  • Corridor comparison series

    A run of articles and short videos comparing two growth areas on roads, approvals, existing communities and the buyer each suits.

  • CA and wealth manager introductions

    A one-page note and a list of chartered accountants and wealth managers to meet over coffee, since their clients ask about property.

  • Rental property buyer campaign

    Search ads and a page for buyers who want a rented shop or office, covering tenant checks, lease terms and what to ask the seller.

  • Existing client referral round

    A personal message to past clients after possession or registration, asking how the property is doing and whether a relative is looking.

Beyond search

Where we reach buyers of real estate investment advisors, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Chartered accountants and tax advisers

    An introduction for the CAs who handle your target families, so they know what to say when a client asks about property. No fee goes to a CA for an introduction unless ICAI rules allow it.

  • NRI communities and associations

    Kannadiga, Telugu, Tamil and Malayali associations abroad hold gatherings where members raise buying back home. A talk outline and posts are written for the community you actually serve.

  • Wealth managers and family offices

    A note for the wealth manager whose client wants a plot or a rented shop, offering a property adviser to refer to so the manager need not handle the purchase. No referral fee passes to the manager unless the manager's regulator allows it.

  • Doctors, professionals and business owners

    A page and LinkedIn posts for the doctor or business owner weighing a clinic-sized shop or office floor to let out.

  • Developers you actually work with

    A note to each developer on how you present its project and where you decline it, so you are treated as an adviser and not as a lead source.

Who it is for

This is written for these real estate investment advisors.

  • Independent advisers who counsel individual families on buying land or flats as an investment
  • Advisers focused on NRI buyers and their family offices in India
  • New-launch specialists who work with several developers as channel partners and check RERA registration before advising a booking
  • Plot and land corridor specialists around growth areas such as Devanahalli, Hoskote or Sarjapur
  • Rental yield advisers working on commercial shops, offices and co-living buildings
  • Advisory arms of wealth managers and CA firms that include property in a client's plan
  • Fractional and managed real estate platforms that pool smaller investors, where SEBI rules on pooled schemes apply
  • Retired professionals and solo consultants advising friends and former colleagues

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for real estate investment advisors

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    List the corridors you advise on and the ones you refuse

    The corridors you know, the buyers you serve and how you are paid are talked through first.

  2. 2

    Record the baseline

    Today's enquiry sources are noted, with the time to first reply, the families who reach a second call and the purchases that follow.

  3. 3

    Write what you know

    The corridor guides, payment statement and NRI route are drafted, and you read every line before it goes live.

  4. 4

    Reach the referrers and the abroad audience

    Outreach to CAs and wealth managers starts, with search and social work for NRI buyers beside it.

  5. 5

    Keep the long conversations alive

    Family records and next-call dates go in, and the stage where buyers drop out is read from them.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions real estate investment advisors ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you put returns and appreciation figures on our pages?
We do not write return numbers. RERA sets duties for property agents, and SEBI regulates advice on securities and on pooled property schemes. Rules change, so your own adviser must decide what you can say. The pages describe your reasoning about a micro-market instead.
We take commission from developers. Should we hide that?
Hiding it costs more than saying it. Buyers already assume it. A short, honest statement of how you are paid and which projects you decline is more believable than a claim of independence.
Is it worth advertising to NRIs, or do they all come by referral?
Many NRIs arrive by referral, but a referred NRI will look you up online before calling, so an empty website costs you that buyer. Ads on a few well-chosen searches add the ones who have no referral yet.
Do you handle the property transaction as well?
Not the purchase itself. Legal checks, documentation and registration stay with you and the buyer's own professionals; our side is how buyers find and stay in touch with you.
How do you measure results when sales take months?
We record the baseline before work begins and then follow each family through the stages: first reply, second call, project meeting, purchase. The gaps between stages show where the delay is.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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