Recruitment agencies · Email marketing
Not now from an HR head means come back to me in April.
Email keeps a recruitment agency in front of hiring managers between mandates, and keeps a candidate database from going stale. GullySales rebuilds both lists from your own records, writes what each side has a reason to open, and runs the programme on a schedule rather than when somebody remembers.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Also for recruitment agencies
- SEO for recruitment agencies
- PPC ads for recruitment agencies
- Lead generation for recruitment agencies
- Digital marketing for recruitment agencies
- Reputation management for recruitment agencies
- Local SEO for recruitment agencies
- Branding for recruitment agencies
- Social media marketing for recruitment agencies
Sales and marketing for recruitment agencies, the overview.
For recruitment agencies
Where it usually goes wrong, and what we would do.
“Not now is a date, not a refusal”
An HR head with nothing open in November has three roles in April. The agency that wrote something useful in between gets the call.
“A database rots quietly and nobody notices”
Candidates change jobs, numbers and cities. A yearly check by mail is dull work that decides how fast your next shortlist goes out.
“The appraisal cycle sets your calendar”
Resignations follow the increment letters, so the agency that wrote to HR heads in March is the one called in May.
What we do
What we deliver for recruitment agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Client and candidate lists rebuilt from your records
Every HR contact you have spoken to and every candidate you have screened, pulled out of inboxes and spreadsheets into one maintained list.
Result: You can reach the market you already know.
A quarterly note to hiring managers
A short message carrying something about their market, such as what a role is paying now or which skills have become hard to find.
Result: HR heads remember you between mandates.
A yearly database refresh mailing
A simple message asking candidates to confirm their role, location and whether they are open, with updates written back into the database.
Result: A search returns people who are actually available.
A sequence timed to the appraisal cycle
Messages to clients and candidates planned around the months when increments land and resignations follow.
Result: You are in the conversation before the attrition starts.
Consent and unsubscribe handled properly
How each contact came in, what they agreed to and when they asked to stop, recorded and honoured across both lists.
Result: The sending domain your consultants depend on stays healthy.
A monthly count of mandates from mail
Replies, meetings and briefs traced to each mailing, reported against the baseline recorded at the audit.
Result: The mailing is judged on the mandates it opened.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these recruitment agencies.
- IT and technology staffing agencies
- Blue-collar and industrial workforce agencies
- Executive search and leadership hiring firms
- Contract and temporary staffing agencies
- Sector-specialist recruitment firms
- Bulk and volume hiring agencies
- Boutique niche-skill recruitment firms
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for recruitment agencies
- 1
Assess
We look at your database's quality, how client updates are paced through a search, and how your website shows experience in specific roles.
- 2
Fix communication
A structured update cadence for clients and a clear status record for every candidate in an active search.
- 3
Build the database
A verified, actively maintained candidate pipeline organised by skill, so a search does not start from a cold list.
- 4
Bring in client accounts
Visibility with HR managers, referral from past clients, and content that shows real experience in specific role types.
- 5
Convert and retain
Faster shortlist turnaround, tracked repeat business by client, and a placement follow-up that catches an early dropout.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do HR managers read agency emails?
Can we mail our entire candidate database?
Do we need to advertise for candidates?
A client already has three agencies on its panel. Can we still get in?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for recruitment agencies
Everything else we would do for you.
- SEO for recruitment agencies
- PPC ads for recruitment agencies
- Lead generation for recruitment agencies
- Digital marketing for recruitment agencies
- Reputation management for recruitment agencies
- Local SEO for recruitment agencies
- Branding for recruitment agencies
- Social media marketing for recruitment agencies
- Content marketing for recruitment agencies
Or start from the overview: sales and marketing for recruitment agencies.