Recruitment agencies · Pay per click advertising
Every job seeker who clicks is spending a client budget.
Paid search reaches an HR head with an urgent role faster than anything else, and burns a budget on job seekers faster than anything else. GullySales builds the campaigns around hiring intent, blocks the job words, and reports on client enquiries instead of clicks.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for recruitment agencies
- SEO for recruitment agencies
- Lead generation for recruitment agencies
- Digital marketing for recruitment agencies
- Reputation management for recruitment agencies
- Local SEO for recruitment agencies
- Branding for recruitment agencies
- Social media marketing for recruitment agencies
- Content marketing for recruitment agencies
Sales and marketing for recruitment agencies, the overview.
For recruitment agencies
Where it usually goes wrong, and what we would do.
“Job seekers outnumber hiring managers on every keyword”
Recruitment agency in Bengaluru brings ten candidates for each HR manager. Without a block list the budget disappears into applications nobody asked for.
“The urgent role is the only search worth paying for”
An HR head searching at eleven at night has a position open and a deadline. The ad has to say you can shortlist this week.
“Bulk hiring seasons move the price”
When warehouses and retail chains staff up before the festival sales, every staffing firm bids at once. Budget planned in August works harder than budget found in October.
What we do
What we deliver for recruitment agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns built around role and city
A campaign per specialism and market, worded for a hiring manager, rather than one campaign on the words recruitment agency.
Result: The budget follows the mandates you want.
A block list for job seeker searches
Negative keywords for jobs, vacancy, apply, salary, resume, fresher and walk-in, reviewed monthly as new terms appear in the reports.
Result: Candidate clicks stop eating the client budget.
Landing pages addressed to a hiring manager
A page per campaign stating the roles you fill, how fast a first shortlist goes out and what a brief needs to contain.
Result: An enquiry arrives from somebody with a position open.
Call and WhatsApp tracking on client campaigns
Every call and message from an ad recorded against its campaign and role family, so a busy week can be traced to its cause.
Result: You know which campaign produced the brief on your desk.
Seasonal budget planned around bulk hiring
Spend mapped to the months your clients hire in volume, agreed in advance rather than decided in the week the demand appears.
Result: You are bidding before the rates climb.
Cost per client enquiry, reported monthly
Spend compared with briefs received and mandates won, by campaign, against the baseline recorded at the audit.
Result: Advertising is judged on mandates rather than on traffic.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these recruitment agencies.
- IT and technology staffing agencies
- Blue-collar and industrial workforce agencies
- Executive search and leadership hiring firms
- Contract and temporary staffing agencies
- Sector-specialist recruitment firms
- Bulk and volume hiring agencies
- Boutique niche-skill recruitment firms
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for recruitment agencies
- 1
Assess
We look at your database's quality, how client updates are paced through a search, and how your website shows experience in specific roles.
- 2
Fix communication
A structured update cadence for clients and a clear status record for every candidate in an active search.
- 3
Build the database
A verified, actively maintained candidate pipeline organised by skill, so a search does not start from a cold list.
- 4
Bring in client accounts
Visibility with HR managers, referral from past clients, and content that shows real experience in specific role types.
- 5
Convert and retain
Faster shortlist turnaround, tracked repeat business by client, and a placement follow-up that catches an early dropout.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we keep candidates from clicking our ads?
Is LinkedIn advertising better for us than Google?
Do we need to advertise for candidates?
A client already has three agencies on its panel. Can we still get in?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for recruitment agencies
Everything else we would do for you.
- SEO for recruitment agencies
- Lead generation for recruitment agencies
- Digital marketing for recruitment agencies
- Reputation management for recruitment agencies
- Local SEO for recruitment agencies
- Branding for recruitment agencies
- Social media marketing for recruitment agencies
- Content marketing for recruitment agencies
- Email marketing for recruitment agencies
Or start from the overview: sales and marketing for recruitment agencies.