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GullySales

Recruitment agencies · Lead generation

Get on the panel before the role opens, not after the brief.

Lead generation for a recruitment agency means finding HR heads with hiring ahead of them and being known before the brief goes out. GullySales builds the outreach, the enquiry route on your site and the record that shows which conversations became mandates.

A sorting hopper in a depot yard: a wide gold hopper on a steel frame, its throat splitting into three chutes that feed three floor bins, one heaped past its own spout, one half caught, one barely started

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

For recruitment agencies

Where it usually goes wrong, and what we would do.

  • The brief goes to whoever was already known

    An HR manager with an urgent position rings a name she has heard before. The outreach that wins happens months before that role exists.

  • One hard role is the way onto a full panel

    Agencies rarely displace an incumbent with a presentation. They get in by filling the position the panel has failed on twice.

  • The candidate you placed becomes the client

    An engineer placed six years ago is now hiring a team of her own, and nobody in your office has spoken to her since the joining date.

What we do

What we deliver for recruitment agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A target list of HR and talent heads by sector

    Companies in the sectors you know, with hiring contacts named, built by research rather than bought as a database.

    Result: Outreach goes to people who actually approve agency spend.

  2. Outreach built around a specific role

    A first approach offering a view on one position they are hiring for, instead of a credentials deck about your services.

    Result: Replies come from HR heads who ignore ordinary cold email.

  3. An enquiry route that captures the brief

    A form and a call script that take the role, the level, the budget band, the deadline and who else has been briefed.

    Result: Your consultant starts sourcing instead of asking basic questions.

  4. A re-engagement routine for past clients

    A scheduled call and note to every company you have placed for, including the departments you have never worked with.

    Result: Old clients reopen without a campaign being needed.

  5. Referral asks to placed candidates

    A structured request a few weeks after somebody settles in, for another good candidate and for anybody they know who is hiring.

    Result: Both sides of the business grow from one placement.

  6. Mandates traced back to source

    Every brief recorded with where it came from, reported monthly against the baseline taken at the audit.

    Result: You can tell which outreach is actually producing work.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these recruitment agencies.

  • IT and technology staffing agencies
  • Blue-collar and industrial workforce agencies
  • Executive search and leadership hiring firms
  • Contract and temporary staffing agencies
  • Sector-specialist recruitment firms
  • Bulk and volume hiring agencies
  • Boutique niche-skill recruitment firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for recruitment agencies

  1. 1

    Assess

    We look at your database's quality, how client updates are paced through a search, and how your website shows experience in specific roles.

  2. 2

    Fix communication

    A structured update cadence for clients and a clear status record for every candidate in an active search.

  3. 3

    Build the database

    A verified, actively maintained candidate pipeline organised by skill, so a search does not start from a cold list.

  4. 4

    Bring in client accounts

    Visibility with HR managers, referral from past clients, and content that shows real experience in specific role types.

  5. 5

    Convert and retain

    Faster shortlist turnaround, tracked repeat business by client, and a placement follow-up that catches an early dropout.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How do we reach HR heads who ignore cold email?
By writing about their hiring, not yours. A short note on what one of their open roles is paying in the market gets a reply where a company profile does not.
Is our existing client list a lead source?
The best one you have. Most agencies work one department and never meet the others. A quarterly review with each client, and a note when a team expands, reopens more mandates than any campaign.
Do we need to advertise for candidates?
Mostly not. A verified database costs nothing in media, and a fast shortlist depends on it. Paid job ads help for one hard-to-fill role type at a time.
A client already has three agencies on its panel. Can we still get in?
Yes, usually through one role the others are struggling with. We prepare a short note on the roles of that type you have filled, sent to the HR head with a shortlist offer. Winning one hard role opens the panel more often than any presentation.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit