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Luxury and premium brand retailers · Pay per click advertising

Pay for the searches by buyers who want the piece and the city, and keep out the ones looking for a discount.

Pay per click (PPC) advertising for a premium retailer means paying Google when a buyer searches for a brand, a category or a gift in your city. GullySales builds the ads, adds negative keywords for cheap and replica searches and counts calls, appointments and store visits, not only clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A boutique associate presents a handbag to a customer

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for luxury and premium brand retailers

Sales and marketing for luxury and premium brand retailers, the overview.

Last updated 11 Oct 2026.

For luxury and premium brand retailers

Where it usually goes wrong, and what we would do.

  • “Discount seekers click the most”

    Searches with sale, offer and coupon bring clicks that rarely end in a premium purchase and can drag the brand.

  • “The brand bids on its own name”

    The maker's ads sit above yours for the brand name, and your spend ends up paying for a click the brand would have got anyway.

  • “The ad promises what the store does not stock”

    An ad for a model that is out of stock sends a buyer to a store that cannot show it.

What we do

What we deliver for luxury and premium brand retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by brand and category

    Separate campaigns for each brand and product group with ads matched to what is on the shelf.

    Result: Spend follows what you can show.

  2. A strict list of blocked searches

    Replica, first copy, cheap, second hand, coupon, sale and wholesale added as negative keywords from the start, and added to from the real search report.

    Result: Spend stops going on buyers who will not purchase.

  3. Ads checked against brand guidelines

    Wording and brand names checked against each brand's rules on trademark use and advertising before launch.

    Result: Ads do not breach your brand agreements.

  4. A landing page per campaign

    A page with the brand, what is in store, how to book a private viewing and a call button.

    Result: The click leads to a page that fits the search.

  5. Call, appointment and visit tracking

    Calls, appointments and store visits recorded against each campaign, apart from other sources.

    Result: You see which spend brought buyers into the store.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a premium store, and the ones to keep out.

Brand plus city, such as Rolex dealer Mumbai
Bid only where you are an authorised seller and the brand allows ads on its name. Check the brand's agreement first. Send the click to your page for that brand and city.
Category plus city, such as designer sofa showroom Delhi
Bid by category with the area. Send it to a page that shows what is in store, with photographs and how to book a private viewing.
Gifting searches, such as wedding gift luxury or corporate gift premium
Bid in a separate campaign for the gifting seasons. Land the click on a gifting page that explains how an order of several pieces is handled.
Discount, replica and second hand searches
Add sale, coupon, offer, replica, first copy, second hand and cheap as negative keywords. These clicks cost the same as a buyer click and cannot become a premium sale.
Where the click lands
Send it to the brand or category page with a call, a WhatsApp link and a form for a private viewing. Do not send it to the home page.
Counting a real enquiry
Count a call answered or an appointment booked, then whether the buyer visited and bought. Record the sales person who handled it, so you can learn who closes.

Who it is for

This is written for these luxury and premium brand retailers.

  • Multi-brand watch boutiques
  • Designer wear and couture boutiques
  • Premium furniture and home decor showrooms
  • Premium audio and electronics stores
  • Luxury fragrance and beauty stores
  • Premium leather goods and luggage stores
  • Authorised single-brand franchise stores
  • Premium gifting and hampers retailers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we bid on the brand name?
Only if you are an authorised seller and the brand's agreement allows it. Many brands restrict resellers from bidding on the brand name. Check the agreement first, and ask the brand's retail team.
Should we use Performance Max or shopping ads?
For a store sale with few online purchases, search ads with a call and appointment goal are simpler to count. Shopping formats suit products you will ship, and they need accurate stock and prices.
Is call-only a good choice for a premium store?
For a buyer who wants to know whether a piece is in stock, yes, if a trained person answers. A call that is picked up by someone who cannot answer wastes the click.
How do we count store visits that began online?
Ask every visitor how they heard, record it in the sales sheet and match appointments booked from the ad. Google's own store visit reports are an estimate, so use your own record first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for luxury and premium brand retailers

Everything else we would do for you.

Or start from the overview: sales and marketing for luxury and premium brand retailers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need