Roofing contractors · Email marketing
Hundreds of roofs, and no way to reach a single one of them.
Email and text for a roofing company do two things: chase the estimate that went quiet, and bring back the homeowners whose roofs you already built. GullySales rebuilds that list from your job records and runs both programmes with consent recorded before the first message.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
For roofing contractors
Where it usually goes wrong, and what we would do.
“Roofing runs on text, and text has rules”
Homeowners answer a text and ignore an email, so consent has to be recorded before the first message and honoured the moment they stop it. Getting that wrong is expensive in a way a missed lead is not.
“A roof you installed has a known age and a warranty”
Your records say which house got which shingle in which year. That is a repair list, a gutter list and a maintenance list nobody else can build.
“The neighbours on that street are on the same list”
A roof replaced on one side of a cul-de-sac tells you the other eleven houses are the same age. Most companies never write to a single one.
What we do
What we deliver for roofing contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
The past customer list rebuilt from job records
Every completed roof with the address, the year, the material, the warranty and the neighbours, pulled into AccuLynx, JobNimbus or a sheet.
Result: You can contact every roof you ever installed.
A ninety-day estimate chase across email and text
Dated messages against every quote, with consent recorded, a call scheduled alongside and a reason logged when it ends.
Result: Estimates stop dying quietly in an inbox.
Seasonal reminders to past roofs
An inspection offer before the first freeze or the end of the wet season, aimed at the roofs old enough to need one.
Result: Crews have repair work in the weeks between replacements.
A street programme for neighbours
A message to past customers on a street where a new job has started, and a letter for the houses of the same age nearby.
Result: One address produces several.
Consent, opt-outs and a monthly count
Consent wording on every form and in the call script, opt-outs honoured immediately, and inspections traced to email and text each month against the audit baseline.
Result: The list stays usable.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these roofing contractors.
- Residential re-roofing companies working retail and insurance
- Storm restoration roofers following hail and wind events
- Repair-first roofers selling maintenance plans
- Metal roofing specialists
- Flat and low-slope commercial roofers working TPO and EPDM
- Tile roofers in the Southwest and Florida
- Exterior companies selling roofing alongside siding, gutters and windows
- Manufacturer-certified contractors, such as GAF Master Elite or Owens Corning Platinum Preferred
- New construction roofers working for homebuilders
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for roofing contractors
- 1
Assess
The free audit call traces last month's calls and estimates. How many were answered, how many became an inspection, and how many were chased after the estimate went out?
- 2
Fix the phone
An answering and booking routine for storm mornings, a CallRail number on every source, and agreed overlap hours for the call-backs our team makes.
- 3
Rebuild the estimate
A photograph-led proposal, shingle options a homeowner can read, and a follow-up schedule measured in months rather than days.
- 4
Bring the work in
Local Services Ads, the map pack, storm pages for the towns you cover, and a review asked for at the end of every job.
- 5
Keep the street
Past customers, neighbours, Realtors and property managers contacted on a calendar, so a quiet month has something in it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do homeowners open email from a roofer?
Can we text every lead that comes in?
Can you handle our calls the morning after a hail storm?
Will you help us get more insurance claims approved?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for roofing contractors
Everything else we would do for you.
- SEO for roofing contractors
- PPC ads for roofing contractors
- Lead generation for roofing contractors
- Digital marketing for roofing contractors
- Reputation management for roofing contractors
- Local SEO for roofing contractors
- Branding for roofing contractors
- Social media marketing for roofing contractors
- Content marketing for roofing contractors
Or start from the overview: sales and marketing for roofing contractors.