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GullySales

Roofing contractors · Search engine optimisation

Own the search for a roof in your town before the hail arrives.

SEO for a roofing company decides who a homeowner finds when they search for roof replacement cost or hail damage in their town. GullySales builds the town and problem pages, publishes a storm page the week a town gets hit, and clears what keeps the site off the first screen.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For roofing contractors

Where it usually goes wrong, and what we would do.

  • On a phone, your website sits below everything Google sells

    Local Services Ads and the map pack fill the screen before an organic result appears. Search still earns the homeowner researching for six months, and the one checking your name after a knock at the door.

  • A storm page has to exist the same week

    Homeowners search the town and the date. A page published on the Thursday after a Tuesday night hail event gets read, and one written a month later does not.

  • Cost per square is what people type and nobody answers

    A page explaining what a square is, what drives the price, and where decking and ventilation change it, gets read for years. Most roofers publish a gallery instead.

What we do

What we deliver for roofing contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for every town you send crews to

    Each town written with its neighbourhoods, the roofs common there, the storms that have hit it and the jobs you have finished.

    Result: You appear where your crews already drive.

  2. Problem pages matching how homeowners search

    Hail damage, wind damage, leaks, missing shingles, roof age and certifications for a sale, each answered on a page of its own.

    Result: A search that names a problem lands on that problem.

  3. A cost explainer written in squares and shingles

    What a square is, what architectural shingle runs against metal, and how decking, flashing and ventilation move the total.

    Result: Homeowners stop comparing three numbers with no idea what is inside them.

  4. Storm pages published in the same week

    A page naming the town and the date of a confirmed event, put up while the street is searching it, with what to photograph before anyone gets on the roof.

    Result: You are the local company visible the day it happens.

  5. Technical faults cleared off the site

    Slow pages, broken forms and a site search engines cannot read properly, fixed so the pages you wrote are able to rank.

    Result: The work already done starts showing up.

  6. A monthly report by town and page

    Positions, visits and calls for each town and problem page, set against the baseline taken in the free audit.

    Result: You can see which town is worth more attention.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these roofing contractors.

  • Residential re-roofing companies working retail and insurance
  • Storm restoration roofers following hail and wind events
  • Repair-first roofers selling maintenance plans
  • Metal roofing specialists
  • Flat and low-slope commercial roofers working TPO and EPDM
  • Tile roofers in the Southwest and Florida
  • Exterior companies selling roofing alongside siding, gutters and windows
  • Manufacturer-certified contractors, such as GAF Master Elite or Owens Corning Platinum Preferred
  • New construction roofers working for homebuilders

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for roofing contractors

  1. 1

    Assess

    The free audit call traces last month's calls and estimates. How many were answered, how many became an inspection, and how many were chased after the estimate went out?

  2. 2

    Fix the phone

    An answering and booking routine for storm mornings, a CallRail number on every source, and agreed overlap hours for the call-backs our team makes.

  3. 3

    Rebuild the estimate

    A photograph-led proposal, shingle options a homeowner can read, and a follow-up schedule measured in months rather than days.

  4. 4

    Bring the work in

    Local Services Ads, the map pack, storm pages for the towns you cover, and a review asked for at the end of every job.

  5. 5

    Keep the street

    Past customers, neighbours, Realtors and property managers contacted on a calendar, so a quiet month has something in it.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

We pay for Local Services Ads. Do we still need search?
Yes, for the months between storms and for the research stage. Ads charge for every call and stop the day the budget does. Town pages, cost explainers and reviews keep working, and they are what a homeowner checks before ringing the number in the ad.
Which pages should a roofer build first?
The towns you send crews to, a shingle replacement page and a hail damage page. Then repairs, metal and gutters. One services page covering a twelve-town service area competes in none of them.
Can you handle our calls the morning after a hail storm?
Within the hours we agree, yes, and that window is settled against your working day before anything starts. Inside that window we take call-backs, book inspections and text homeowners. Nights and weekends stay with your own crew or answering service, and we will say so rather than pretend otherwise.
Will you help us get more insurance claims approved?
No. What a carrier approves sits between the homeowner, their adjuster and their own attorney, and we stay out of it. What we change is your side: the inspection booked fast, the photographs and measurements in one place, and the homeowner hearing from you every few days while the claim moves.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit