Roofing contractors · Digital marketing
Build the plan for the eleven months when no storm comes.
Digital marketing for a roofing company plans Local Services Ads, search, the Business Profile, reviews and past customers, in a trade where demand arrives with the weather. GullySales writes the storm plan and the off-season plan, and reports both against one baseline.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
For roofing contractors
Where it usually goes wrong, and what we would do.
“A storm plan is written before the storm”
Deciding which codes get the budget, who answers and which page goes up takes a fortnight. Doing it on the Wednesday morning costs you the week.
“The off-season is where retail margin lives”
Insurance work is priced by the carrier and retail replacement is priced by you. A plan that only chases hail hands the better jobs to somebody else.
“Your past roofs are the cheapest channel you own”
Hundreds of addresses with a known roof age, a warranty and neighbours who watched the crew work. Most roofing companies cannot produce that list at all.
What we do
What we deliver for roofing contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A storm plan written in advance
Which codes get budget, who answers, what page goes up and what the crews hand out, agreed before the season so it can be switched on in hours.
Result: You move on the Wednesday instead of arguing about it.
An off-season plan for retail replacement
Search, writing and past customer contact aimed at homeowners with a twenty-year roof, timed to the months your calendar has space.
Result: There is work booked before the first event of the year.
One tracked number per source
Separate numbers on Local Services Ads, the Business Profile, yard signs, door hangers and the website, with every call recorded against its source.
Result: Every call has a source attached to it.
The past customer list rebuilt
Every completed job pulled into one place with the address, the roof age, the warranty and the neighbours, held in AccuLynx, JobNimbus or a sheet.
Result: A quiet month has something to call.
Reviews and the Business Profile kept current
A request at every final walkthrough, a reply to all of them, and job photographs added by neighbourhood each week.
Result: Homeowners comparing three roofers see a company that is busy.
One monthly report across the programme
Calls answered, inspections booked, estimates sent, contracts signed and cost per contract by source, against the baseline from the audit.
Result: You can drop a source without guessing.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these roofing contractors.
- Residential re-roofing companies working retail and insurance
- Storm restoration roofers following hail and wind events
- Repair-first roofers selling maintenance plans
- Metal roofing specialists
- Flat and low-slope commercial roofers working TPO and EPDM
- Tile roofers in the Southwest and Florida
- Exterior companies selling roofing alongside siding, gutters and windows
- Manufacturer-certified contractors, such as GAF Master Elite or Owens Corning Platinum Preferred
- New construction roofers working for homebuilders
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for roofing contractors
- 1
Assess
The free audit call traces last month's calls and estimates. How many were answered, how many became an inspection, and how many were chased after the estimate went out?
- 2
Fix the phone
An answering and booking routine for storm mornings, a CallRail number on every source, and agreed overlap hours for the call-backs our team makes.
- 3
Rebuild the estimate
A photograph-led proposal, shingle options a homeowner can read, and a follow-up schedule measured in months rather than days.
- 4
Bring the work in
Local Services Ads, the map pack, storm pages for the towns you cover, and a review asked for at the end of every job.
- 5
Keep the street
Past customers, neighbours, Realtors and property managers contacted on a calendar, so a quiet month has something in it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should the budget go first, ads or the website?
How do we plan when we cannot predict the weather?
Can you handle our calls the morning after a hail storm?
Will you help us get more insurance claims approved?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for roofing contractors
Everything else we would do for you.
- SEO for roofing contractors
- PPC ads for roofing contractors
- Lead generation for roofing contractors
- Reputation management for roofing contractors
- Local SEO for roofing contractors
- Branding for roofing contractors
- Social media marketing for roofing contractors
- Content marketing for roofing contractors
- Email marketing for roofing contractors
Or start from the overview: sales and marketing for roofing contractors.