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GullySales

Roofing contractors · Pay per click advertising

Dispute the fence call and the fallen branch before you pay for them.

Paid advertising for a roofing company means Local Services Ads and search, priced by the call and bid up by every competitor after a storm. GullySales runs the budgets by ZIP code, disputes the leads that were never roofing, and reports on booked inspections rather than clicks.

Book a free auditWhatsApp usor call +91 80958 58589
A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for roofing contractors

Sales and marketing for roofing contractors, the overview.

For roofing contractors

Where it usually goes wrong, and what we would do.

  • “The badge sits above everything else on a phone”

    Local Services Ads with the Google Guaranteed badge appear ahead of the map pack and any website. Getting through the screening and insurance checks is the first job, not the ad copy.

  • “Spend follows the storm track, ZIP code by ZIP code”

    A hail event hits four of the fifteen codes you serve. A budget spread evenly across the county pays storm prices in streets with no damage.

  • “A paid call at seven in the morning goes to voicemail”

    Roofing calls arrive when homeowners get up and look at the ceiling. If the office opens at nine, you are buying calls that ring out.

What we do

What we deliver for roofing contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Local Services Ads set up and screened

    Licence, insurance and background checks carried through, the profile completed, job types set and the service area drawn by ZIP code.

    Result: You are eligible for the block homeowners see first.

  2. Bad leads disputed every week

    A routine for reviewing every charged lead and filing disputes on the fence calls, tree work and wrong-area calls, instead of writing them off.

    Result: You stop paying for work you do not do.

  3. Budgets moved by ZIP when an event is confirmed

    Spend shifted into the affected codes within hours and pulled back out once the street has been worked through.

    Result: The money is where the damage is.

  4. Search campaigns for the quiet months

    Replacement, metal roof and repair campaigns for homeowners buying on purpose, with negative keywords for hiring, supply houses and weekend repairs.

    Result: There is work booked between storms.

  5. Answering hours agreed against the ad schedule

    Ads running when somebody can pick up, with agreed overlap hours when our team takes the call-backs and books the inspections.

    Result: A paid call turns into a ladder on the roof.

  6. Reporting to booked inspections and signed contracts

    Cost per booked inspection and per signed contract by source and by ZIP code, reported monthly against the audit baseline.

    Result: You can say which ads paid for a roof.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these roofing contractors.

  • Residential re-roofing companies working retail and insurance
  • Storm restoration roofers following hail and wind events
  • Repair-first roofers selling maintenance plans
  • Metal roofing specialists
  • Flat and low-slope commercial roofers working TPO and EPDM
  • Tile roofers in the Southwest and Florida
  • Exterior companies selling roofing alongside siding, gutters and windows
  • Manufacturer-certified contractors, such as GAF Master Elite or Owens Corning Platinum Preferred
  • New construction roofers working for homebuilders

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for roofing contractors

  1. 1

    Assess

    The free audit call traces last month's calls and estimates. How many were answered, how many became an inspection, and how many were chased after the estimate went out?

  2. 2

    Fix the phone

    An answering and booking routine for storm mornings, a CallRail number on every source, and agreed overlap hours for the call-backs our team makes.

  3. 3

    Rebuild the estimate

    A photograph-led proposal, shingle options a homeowner can read, and a follow-up schedule measured in months rather than days.

  4. 4

    Bring the work in

    Local Services Ads, the map pack, storm pages for the towns you cover, and a review asked for at the end of every job.

  5. 5

    Keep the street

    Past customers, neighbours, Realtors and property managers contacted on a calendar, so a quiet month has something in it.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Are Local Services Ads worth it for a roofer?
For most companies they are the place to start, because they sit above the map pack on a phone and charge by the call. The screening takes time and disputes have to be filed, or you pay for gutter cleaning and tree work. Angi and Thumbtack are worth testing once somebody answers reliably.
What happens to click prices after a hail storm?
They rise, because every roofer within driving distance bids on the same codes. That is why the town pages, the reviews and the past customer list matter. They are the part of your visibility nobody can outbid.
Can you handle our calls the morning after a hail storm?
Within the hours we agree, yes, and that window is settled against your working day before anything starts. Inside that window we take call-backs, book inspections and text homeowners. Nights and weekends stay with your own crew or answering service, and we will say so rather than pretend otherwise.
Will you help us get more insurance claims approved?
No. What a carrier approves sits between the homeowner, their adjuster and their own attorney, and we stay out of it. What we change is your side: the inspection booked fast, the photographs and measurements in one place, and the homeowner hearing from you every few days while the claim moves.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for roofing contractors

Everything else we would do for you.

Or start from the overview: sales and marketing for roofing contractors.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit