SaaS and software companies · Content marketing
Write what your champion forwards to the people who decide.
Content for a software company is what moves a deal internally: the business case, the security summary, the rollout plan and a customer story with a number in it. GullySales writes those first and treats search volume as a second question.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.
Also for SaaS and software companies
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
Sales and marketing for SaaS and software companies, the overview.
For SaaS and software companies
Where it usually goes wrong, and what we would do.
“Your champion is presenting you in a room you are not in”
The person who likes your product has to explain it to finance and to security, and most companies hand them a feature list.
“Blogs get written for volume nobody buys at”
A monthly post on industry trends reaches readers who will never hold budget, while the deal stalls on a question nobody has written down.
“One approved customer number beats a year of posts”
A story carrying a figure the customer has signed off answers the question every AE gets asked, and few companies your size have three of them.
What we do
What we deliver for SaaS and software companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Customer stories with an approved number in them
Interviews with the accounts that renewed, written up with a figure they have signed off, rather than a quote about how helpful everyone was.
Result: Your AEs stop pitching without proof.
A champion pack for the internal case
A business case template, a security summary, an implementation plan and the answers procurement asks for every single time.
Result: The deal moves while you are out of the room.
Comparison and alternative pages
Honest pages against the competitors you actually meet, dated and checked so your reps can send one without reading it through first.
Result: Sales stops rewriting the same email.
A product note customers read
A short, regular note on what changed and why it matters, written for users rather than a changelog copied out of the repository.
Result: Expansion conversations start on their own.
One teardown or webinar a quarter
A live session about the problem rather than the product, with the recording and the follow-up sequence prepared before it runs.
Result: An afternoon produces a quarter of material.
Which asset appeared in a won deal, monthly
Content usage traced through the CRM to the deals that closed, read against the baseline taken before the work started.
Result: You stop writing the pieces nobody sends.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these SaaS and software companies.
- Seed and Series A B2B SaaS still selling founder-led
- Bootstrapped vertical SaaS with a small team
- Product-led companies adding a sales motion
- Developer tools moving upmarket into team plans
- Healthcare, fintech and other compliance-heavy software
- Agencies and services firms productising a platform
- Marketplaces with a supply side to recruit
- Companies with a full AE bench and no pipeline to feed it
- Software companies entering the US from another market
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for SaaS and software companies
- 1
Assess
In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.
- 2
Stop the inbound leak first
Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.
- 3
Build the list and the message
The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.
- 4
Run outbound and hand over
Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.
- 5
Report on held meetings
Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many blog posts a month should we publish?
Our customers will not agree to a case study. Now what?
Is this cheaper than hiring an SDR?
Will your team cold call our US prospects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for SaaS and software companies
Everything else we would do for you.
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Email marketing for SaaS and software companies
Or start from the overview: sales and marketing for SaaS and software companies.