SaaS and software companies · Pay per click advertising
Pay for meetings held, not for trial signups from job seekers.
Paid search and paid social for a software company buy attention while a shortlist is still forming. GullySales splits the campaigns by what the search actually means, keeps job and tutorial traffic out of the budget, and measures spend against meetings that happened.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for SaaS and software companies
- SEO for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
Sales and marketing for SaaS and software companies, the overview.
For SaaS and software companies
Where it usually goes wrong, and what we would do.
“Competitor bidding fails on the landing page, not the bid”
A buyer who clicks your advert on a rival's name wants the difference in two lines, and a page opening with the leading platform sends them back.
“A free trial signup is the wrong thing to optimise on”
Give the platform a signup as its goal and it will find people who sign up for anything, which means students, job seekers and your competitors.
“LinkedIn costs more and reaches a buyer who never searches”
A head of operations who has never typed your category into a search box is still reachable by job title and by company list.
What we do
What we deliver for SaaS and software companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by what the search means
Separate budgets for competitor names, category terms and the problem described in the buyer's own words, each with its own page and its own bid.
Result: A high-intent click stops competing with a curious one.
Negatives for jobs, courses, free and open source
Blocks on salary, careers, tutorial, certification, free and open source, which sit beside every software keyword and fill the search terms report.
Result: The budget stops teaching people your category.
Landing pages that say the one different thing
A page per campaign opening with what you do that the alternative does not, showing a screenshot rather than an illustration, asking company size on the form.
Result: The click from a rival's name has a reason to stay.
Conversions set on the meeting, not the signup
Qualified meetings and pipeline value sent back into the ad platforms from your CRM, so the bidding optimises on the thing you are actually paid for.
Result: The platform starts finding buyers instead of signups.
A routing rule on every paid demo request
A paid form fill reaching a named person with a call attempt inside hours agreed before we start, rather than a queue nobody owns at five in the evening.
Result: The buyer hears a voice while your page is open.
Cost per held meeting reported by campaign
Spend, meetings held and pipeline created for each campaign every month, set against the baseline taken before anything was switched on.
Result: You retire the campaign that only produced signups.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these SaaS and software companies.
- Seed and Series A B2B SaaS still selling founder-led
- Bootstrapped vertical SaaS with a small team
- Product-led companies adding a sales motion
- Developer tools moving upmarket into team plans
- Healthcare, fintech and other compliance-heavy software
- Agencies and services firms productising a platform
- Marketplaces with a supply side to recruit
- Companies with a full AE bench and no pipeline to feed it
- Software companies entering the US from another market
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for SaaS and software companies
- 1
Assess
In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.
- 2
Stop the inbound leak first
Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.
- 3
Build the list and the message
The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.
- 4
Run outbound and hand over
Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.
- 5
Report on held meetings
Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on competitor names?
Our cost per lead looks fine but nothing closes. What now?
Is this cheaper than hiring an SDR?
Will your team cold call our US prospects?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for SaaS and software companies
Everything else we would do for you.
- SEO for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
- Email marketing for SaaS and software companies
Or start from the overview: sales and marketing for SaaS and software companies.