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GullySales

SaaS and software companies · Pay per click advertising

Pay for meetings held, not for trial signups from job seekers.

Paid search and paid social for a software company buy attention while a shortlist is still forming. GullySales splits the campaigns by what the search actually means, keeps job and tutorial traffic out of the budget, and measures spend against meetings that happened.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For SaaS and software companies

Where it usually goes wrong, and what we would do.

  • Competitor bidding fails on the landing page, not the bid

    A buyer who clicks your advert on a rival's name wants the difference in two lines, and a page opening with the leading platform sends them back.

  • A free trial signup is the wrong thing to optimise on

    Give the platform a signup as its goal and it will find people who sign up for anything, which means students, job seekers and your competitors.

  • LinkedIn costs more and reaches a buyer who never searches

    A head of operations who has never typed your category into a search box is still reachable by job title and by company list.

What we do

What we deliver for SaaS and software companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by what the search means

    Separate budgets for competitor names, category terms and the problem described in the buyer's own words, each with its own page and its own bid.

    Result: A high-intent click stops competing with a curious one.

  2. Negatives for jobs, courses, free and open source

    Blocks on salary, careers, tutorial, certification, free and open source, which sit beside every software keyword and fill the search terms report.

    Result: The budget stops teaching people your category.

  3. Landing pages that say the one different thing

    A page per campaign opening with what you do that the alternative does not, showing a screenshot rather than an illustration, asking company size on the form.

    Result: The click from a rival's name has a reason to stay.

  4. Conversions set on the meeting, not the signup

    Qualified meetings and pipeline value sent back into the ad platforms from your CRM, so the bidding optimises on the thing you are actually paid for.

    Result: The platform starts finding buyers instead of signups.

  5. A routing rule on every paid demo request

    A paid form fill reaching a named person with a call attempt inside hours agreed before we start, rather than a queue nobody owns at five in the evening.

    Result: The buyer hears a voice while your page is open.

  6. Cost per held meeting reported by campaign

    Spend, meetings held and pipeline created for each campaign every month, set against the baseline taken before anything was switched on.

    Result: You retire the campaign that only produced signups.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these SaaS and software companies.

  • Seed and Series A B2B SaaS still selling founder-led
  • Bootstrapped vertical SaaS with a small team
  • Product-led companies adding a sales motion
  • Developer tools moving upmarket into team plans
  • Healthcare, fintech and other compliance-heavy software
  • Agencies and services firms productising a platform
  • Marketplaces with a supply side to recruit
  • Companies with a full AE bench and no pipeline to feed it
  • Software companies entering the US from another market

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for SaaS and software companies

  1. 1

    Assess

    In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.

  2. 2

    Stop the inbound leak first

    Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.

  3. 3

    Build the list and the message

    The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.

  4. 4

    Run outbound and hand over

    Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.

  5. 5

    Report on held meetings

    Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we bid on competitor names?
Only with a page that survives the comparison. Bidding on a rival's name with a generic homepage behind it is a reliable way to donate money to Google. Write the comparison page first, then buy the click.
Our cost per lead looks fine but nothing closes. What now?
Stop counting leads. Push meetings held and pipeline back into the ad platforms so the bidding chases those instead. The cost per lead will look worse and the board number will look better.
Is this cheaper than hiring an SDR?
Per month, for most companies, yes. The more useful difference is that the work does not stop when one person resigns. You are also not paying for a quarter of ramp before the first call goes out. Put our fee next to the fully loaded seat cost your finance lead already tracks.
Will your team cold call our US prospects?
Where it fits, and we will tell you where it does not. A cold call from somebody who is not on your payroll is a real objection in US mid-market, and pretending otherwise would waste your money. For most companies we lead with email and LinkedIn, book the call, and put your AE or founder on it.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit