SaaS and software companies · Lead generation
Answer the trial signup from a target account while the tab is open.
Lead generation for a software company is the arrival of a buyer worth a conversation and the qualifying that happens in the first hour. GullySales routes and answers inbound, builds the outbound list out of the accounts that renewed, and counts meetings only once they are held.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for SaaS and software companies
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
Sales and marketing for SaaS and software companies, the overview.
For SaaS and software companies
Where it usually goes wrong, and what we would do.
“The cheapest pipeline in the building already signed up”
A trial signup from a company on your target list cost nothing extra and sits in the CRM for three days waiting on a template email.
“A bought list is not lead generation, it is a domain problem”
Volume against a list nobody checked burns the sending reputation you will need later for the accounts that actually mattered.
“Qualified has to mean one thing, in writing”
With no written definition, a calendar invite from a student counts the same as a conversation with somebody who holds the budget.
What we do
What we deliver for SaaS and software companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An account list built from the customers who renewed
The accounts that stayed, read for what they had in common, with the list built against that pattern instead of a filter set to any company of a size.
Result: Reps work a list that looks like your best customers.
One written definition of a qualified meeting
Title, company size, a problem stated and a date agreed, put in writing and signed off by your AEs before a single meeting is counted.
Result: Nobody argues about the number at month end.
Routing and a first human reply on inbound
Trial signups, demo requests and contact forms routed to a named owner, with a reply and a call attempt inside hours agreed with you.
Result: The signup hears from a person, not from a drip.
Sending kept away from your main domain
Separate domains, warmed inboxes, the authentication records checked and a per-inbox volume cap that outbound is not allowed to breach.
Result: Your invoices keep reaching customers.
A trial abandoner sequence keyed to where they stopped
Outreach to accounts that signed up, spent six minutes and left, written around the step in the product where they actually gave up.
Result: Accounts that vanished after six minutes start replying.
Meetings held and pipeline by source, every month
Booked against held, no-shows re-booked, and pipeline traced back to first touch, read each month against the baseline from the free audit.
Result: The pipeline number in the board deck holds up to questions.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these SaaS and software companies.
- Seed and Series A B2B SaaS still selling founder-led
- Bootstrapped vertical SaaS with a small team
- Product-led companies adding a sales motion
- Developer tools moving upmarket into team plans
- Healthcare, fintech and other compliance-heavy software
- Agencies and services firms productising a platform
- Marketplaces with a supply side to recruit
- Companies with a full AE bench and no pipeline to feed it
- Software companies entering the US from another market
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for SaaS and software companies
- 1
Assess
In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.
- 2
Stop the inbound leak first
Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.
- 3
Build the list and the message
The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.
- 4
Run outbound and hand over
Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.
- 5
Report on held meetings
Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How fast does inbound really need an answer?
Can your team qualify a technical buyer?
Is this cheaper than hiring an SDR?
Will your team cold call our US prospects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for SaaS and software companies
Everything else we would do for you.
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
- Email marketing for SaaS and software companies
Or start from the overview: sales and marketing for SaaS and software companies.