SaaS and software companies · Search engine optimisation
Rank on the comparison your buyer runs, not on a blog nobody buys from.
SEO for a software company is being found on the searches a buyer runs while a shortlist forms: alternatives, comparisons, integrations and pricing. GullySales builds those pages, checks that a crawler can actually reach your product, and traces organic traffic through to meetings held.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for SaaS and software companies
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
Sales and marketing for SaaS and software companies, the overview.
For SaaS and software companies
Where it usually goes wrong, and what we would do.
“Alternative searches have a budget behind them”
Somebody typing a competitor's name and the word alternative has decided to switch, while a reader of a definition post has decided nothing at all.
“Integration pages borrow demand you did not have to build”
A page for the tool your buyer already runs rides a search volume the partner created, and almost nobody in your category has written one.
“A JavaScript app can be invisible to a crawler”
Product pages rendered in the browser, docs on one subdomain and marketing on another each break a crawler in a different way.
What we do
What we deliver for SaaS and software companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An alternative page for each competitor you lose to
One page per competitor covering where they win, where you win and who should stay with them, written so a buyer can use it without being sold to.
Result: You appear in the search a switching buyer runs.
Integration pages for the tools in your buyer's stack
A page for each integration you support, naming the workflow it fixes and the data it moves, rather than a wall of logos on one page.
Result: Searches for the partner's name start reaching you.
A pricing page that states the model
The units, the tiers and what moves the number, written out so a buyer can build an internal case without booking a call first.
Result: Fewer demo requests from companies that could never afford you.
A crawl and rendering check across the whole property
Marketing site, docs, blog and app pages checked for what a crawler can reach, with the subdomain and redirect problems listed for your engineers.
Result: Your engineers get a short list, not a two hundred page audit.
Comparison content kept honest and dated
Claims about competitors sourced from their own public pricing and docs, with a review each quarter so nothing on the page is a year out of date.
Result: Sales can send the page without reading it first.
Organic traffic traced to meetings held
Sessions, signups and meetings held from organic search, broken out by page and read each month against the baseline recorded before work started.
Result: You can name the page that produced pipeline.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these SaaS and software companies.
- Seed and Series A B2B SaaS still selling founder-led
- Bootstrapped vertical SaaS with a small team
- Product-led companies adding a sales motion
- Developer tools moving upmarket into team plans
- Healthcare, fintech and other compliance-heavy software
- Agencies and services firms productising a platform
- Marketplaces with a supply side to recruit
- Companies with a full AE bench and no pipeline to feed it
- Software companies entering the US from another market
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for SaaS and software companies
- 1
Assess
In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.
- 2
Stop the inbound leak first
Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.
- 3
Build the list and the message
The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.
- 4
Run outbound and hand over
Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.
- 5
Report on held meetings
Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We rank for our category term and it brings nothing. Why?
Should we care that AI answers summarise our pages?
Is this cheaper than hiring an SDR?
Will your team cold call our US prospects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for SaaS and software companies
Everything else we would do for you.
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Local SEO for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
- Email marketing for SaaS and software companies
Or start from the overview: sales and marketing for SaaS and software companies.