SaaS and software companies · Local SEO
Most software companies do not need this, and three kinds do.
Local search matters to a software company in three places: a buyer checking you are a real business, a product bought by companies in one city or state, and hiring. GullySales works out which of the three applies to you and leaves the rest alone.
What local SEO means
Local SEO is the work of making your business show up for searches that name your town or locality, such as a service plus an area name. GullySales sets up locality pages, local citations and map listings so nearby customers find you before a competitor across town.
Also for SaaS and software companies
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
Sales and marketing for SaaS and software companies, the overview.
For SaaS and software companies
Where it usually goes wrong, and what we would do.
“Procurement googles your address before the contract”
A vendor check wants a registered address, a phone number and a company that has existed for longer than its domain registration.
“Vertical software is bought by a state, not by the internet”
Software for dental practices or roofing firms gets searched with a place attached, because the buyer wants somebody who knows their rules.
“Your careers page is a local search result”
Engineers search for companies in a city, and a company with no address anywhere loses that search to firms half its size.
What we do
What we deliver for SaaS and software companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One address, spelled the same everywhere
Registered address, phone number and legal name matched across your site, your review site profiles, the funding databases and your social accounts.
Result: A vendor check stops turning up three different companies.
A verified Business Profile where you have an office
The listing claimed, the category set to software company, photographs added and hours stated, for the office your team actually works from.
Result: A buyer searching your name finds a real business.
City or state pages only where the product is bought locally
Pages for places where your buyer's own regulations differ, written around those differences rather than one page with the place name swapped.
Result: You rank where the search carries a real rule.
Directory and association listings your buyer reads
The trade associations, chambers and vertical directories a local buyer checks, kept current instead of filled in once at launch.
Result: You appear on the lists your buyer already trusts.
A careers and office page that can be found
Where the team sits, how the company works and what roles are open, written so an engineer searching for companies in that city lands on it.
Result: Hiring stops depending entirely on a job board.
How the result is measured
- Map pack ranking
- Local search visibility
- Enquiries by locality
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these SaaS and software companies.
- Seed and Series A B2B SaaS still selling founder-led
- Bootstrapped vertical SaaS with a small team
- Product-led companies adding a sales motion
- Developer tools moving upmarket into team plans
- Healthcare, fintech and other compliance-heavy software
- Agencies and services firms productising a platform
- Marketplaces with a supply side to recruit
- Companies with a full AE bench and no pipeline to feed it
- Software companies entering the US from another market
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for SaaS and software companies
- 1
Assess
In the free audit we trace last quarter's pipeline to its real source, check reply rates and meeting show rate, and look at what happened to inbound signups.
- 2
Stop the inbound leak first
Routing, a first human reply and a call attempt on inbound, because those leads are already paid for and usually the cheapest pipeline in the building.
- 3
Build the list and the message
The account list from your closed-won pattern, the sending domains, and a first sequence written around a trigger your prospect would recognise.
- 4
Run outbound and hand over
Sequences worked daily, objections logged, and every qualified meeting handed to your AE with the research already in the CRM record.
- 5
Report on held meetings
Meetings held, cost per meeting and pipeline by source each month, with the sequences that produced nothing retired instead of quietly continuing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We are fully remote. Does any of this apply?
Our product sells nationally. Should we build city pages?
Is this cheaper than hiring an SDR?
Will your team cold call our US prospects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for SaaS and software companies
Everything else we would do for you.
- SEO for SaaS and software companies
- PPC ads for SaaS and software companies
- Lead generation for SaaS and software companies
- Digital marketing for SaaS and software companies
- Reputation management for SaaS and software companies
- Branding and identity for SaaS and software companies
- Social media for SaaS and software companies
- Content marketing for SaaS and software companies
- Email marketing for SaaS and software companies
Or start from the overview: sales and marketing for SaaS and software companies.