Shopify store design and setup · Marketing
Start selling from your own online store without hiring a developer for every change.
A Shopify store is quick to start and easy to get wrong. A free theme, forty products with phone photos and a payment gateway nobody tested will take orders, but they will also lose the buyer who gets stuck on the pincode check or finds no cash on delivery option.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Shopify store design and setup is the building of an online store on Shopify: theme, products, payments, shipping and tax. GullySales sets the store up for Indian buyers, with UPI and cash on delivery, GST on the invoice, and your own team able to run it afterwards.
We design and set up the store around how Indian buyers actually pay and receive. UPI and cards at checkout, cash on delivery where your margin allows it, shipping rates by pincode zone, and GST handled on the invoice. Your team gets a store it can run: adding a product, changing a price and packing an order.
Shopify suits a brand with a defined range, a few hundred products at most and a plan to sell through Instagram and ads. It is not the right tool for a business whose price depends on a quote, or one with thousands of changing SKUs. We say so before any build starts.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Buyers reach the cart and leave”
No cash on delivery, no UPI, a pincode that will not validate or shipping revealed only at the last step. Each one costs an order the buyer had already decided on.
“The store looks like every other free theme”
Product photos of mixed sizes, a home page with a stock banner and no reason to trust a brand the buyer has not heard of.
“Orders arrive and the process behind them is a mess”
Orders come in through Shopify, Instagram direct messages and WhatsApp, and stock lives in a notebook. Something sells that was never in stock.
“Setup was done by a friend and nobody can change it”
Shipping rules, tax settings and apps were added one by one, and now a price change breaks something else.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Store structure and collections
Products grouped the way buyers browse, with a navigation menu that works on a phone with one thumb.
Theme setup and design
A theme set up to your brand, with product pages that carry size, material and care details a buyer asks about before ordering.
Product upload
Titles, descriptions, variants, prices and photos loaded from the sheet you give us, with the first products written properly as a model for the rest.
Payments and checkout
Payment gateway for UPI, cards and net banking, cash on delivery rules, and a test order placed through each method before launch.
Shipping and GST
Shipping zones and rates set up with your courier, and GST applied so the invoice a customer receives is correct. Your CA confirms the tax settings.
WhatsApp and order notifications
Order confirmation and dispatch messages set up so the buyer hears from you without anybody typing.
Handover and training
Your team shown how to add products, process orders and issue refunds, with every login in your name.
How the result is measured
- Orders placed by source
- Checkout completion rate
- Cash on delivery share of orders
- Returns and cancellations by reason
- Add-to-cart against purchase
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- D2C brands in clothing, jewellery, food, skincare and home decor selling a defined range
- Retailers and makers selling mainly on Instagram and WhatsApp who want a proper checkout
- Businesses on a marketplace only, who want a store of their own beside it
- Owners with a half-built Shopify store that has never taken an order
- Small manufacturers who want to sell consumer products directly
Not for
It is not the right fit if.
- Your price depends on a quote or a site visit, a good website with enquiry forms serves you better
- You list thousands of changing products from a trading stock system, which needs a different store build
- You sell regulated goods that payment gateways in India will not support, which needs checking first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Read the brief and check the fit
We read your requirements brief and decide with you whether Shopify suits your range, your volumes and the way you sell.
- 2
Agree the catalogue
We settle how products are grouped and what each product page must say before design starts.
- 3
Design and set up
Theme, payments, shipping and tax are set up on the store while it is still closed to the public.
- 4
Test orders
We place test orders by every payment method and to several pincodes, and check what the buyer and you each receive.
- 5
Launch and hand over
The store opens, your team is trained, and what happens after launch is agreed in writing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Shopify or WooCommerce, which should I choose?
Does Shopify work for Indian buyers?
What does Shopify itself cost?
Can you bring in my products from Instagram or a marketplace?
Will the store bring orders by itself?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Shopify store design and setup, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.