Skip to content
GullySales
GullySales
Tell us what you need

Auto parts and accessories dealers · Email marketing

Send the fleet manager a statement his accounts team can act on.

Email is the smaller channel in this trade and it matters for one group: fleets, transporters and company accounts that need statements, GST invoices and written rates. GullySales builds that list from your own billing records, writes the statement mail, and leaves retail customers where they belong, on WhatsApp.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “Mechanics do not open email, accounts departments do”

    A cab operator's office wants the statement, the invoice copies and the rate list in writing, and will chase you for them.

  • “The statement is the cheapest sales call you make”

    It lands on a desk every month with your name on it, and one line at the bottom about tyre stock costs nothing to add.

  • “Your billing software already holds the list”

    Every fleet and company account you have invoiced this year is in there, with a contact and a purchase history nobody has looked at.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A fleet and company list pulled from your billing

    Accounts with contact names, vehicles run, last purchase and credit position, taken from your invoices rather than bought from anyone.

    Result: You can see the accounts worth a monthly mail.

  2. A statement mail with one offer under it

    Outstanding, invoices for the month and a short note on stock that suits their fleet, sent on the same date as their invoice.

    Result: Payment conversations and selling happen in one mail.

  3. A reorder note based on the last purchase

    A mail to fleet accounts when a set of tyres or batteries is due by their own usage, with the rate and the fitting slot offered.

    Result: The order comes to you before the operator shops around.

  4. A rate circular for wholesale buyers

    A periodic circular of ranges and rates for the buyers you supply on trade terms, sent to named contacts rather than posted anywhere public.

    Result: Trade buyers have your rates on file.

  5. A list kept clean and permitted

    Consent recorded, an unsubscribe in every mail, bounces cleared and contacts updated when a fleet changes its accounts person.

    Result: The mail reaches the desk instead of the spam folder.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a parts and tyre dealer needs in place before it emails a fleet or a company.

Billing records as the source of the list
Take fleet owners, transporters and company accounts from GST invoices you have already raised, with the contact in accounts or purchase. Leave retail walk-ins and mechanics off the email list.
GSTIN and billing name on each entry
A statement or rate letter goes to the entity that is invoiced. Keep the GSTIN, billing name and the person who approves payment on every entry, so a rate mail reaches the right desk.
A rate list that carries a date and a validity line
Send a dated PDF with brand, size, price and the day the rates stop applying. A photo of a handwritten sheet cannot be filed by an accounts team and is easily disputed later.
Credit terms recorded before any statement goes out
Note each account's agreed credit period and limit in your records. A statement mail that quotes terms nobody wrote down turns into an argument about what was agreed.
A sender who can answer a rate query
Mail from the counter manager or accounts person, not from the shop's general address. When a transporter replies about a tyre price, someone with authority to quote must see it.
An opt-out, and a line to update the contact
Fleet staff change. Add a line asking the reader to tell you the right accounts contact, and drop anyone who unsubscribes so you do not mail a person who left.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is email worth it for a retail-heavy shop?
Only for fleets and company accounts. For walk-in customers, WhatsApp and the Business Profile do the same job better and faster.
Can we buy a list of transporters in our district?
Do not. Those lists are stale and complaints hurt your domain. Your own invoices hold better contacts, and those people already know your counter.
Should a statement of account go by email or WhatsApp?
Send the statement by email to the fleet's accounts desk, because they file it and may need it for an audit. Use WhatsApp for the short nudge to the owner. One carries the record, the other prompts the payment.
Will a rate list email land in the spam folder?
It is less likely if it comes from your own business address, is mostly text, and carries a small PDF instead of large images. Ask each new contact to add you to their contacts and reply once so mailboxes learn you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for auto parts and accessories dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need