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Auto parts and accessories dealers · Pay per click advertising

Buy the tyre size search inside the few kilometres people will drive.

Paid search for a parts and accessories shop works on urgency and distance. A worn tyre, a dead battery or a new car to fit out gets searched once and bought that day. GullySales runs tight campaigns by size and brand, sends the click to WhatsApp, and switches sizes off when the rack is empty.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “Nobody drives across the city for a battery”

    A radius of a few kilometres around your shop beats a city-wide campaign, because the buyer wants it fitted before evening.

  • “Advertising a size you do not have costs you twice”

    You pay for the click and the buyer goes to the next shop and stays there.

  • “The same words pull in people wanting a dealership”

    Distributorship enquiries, wholesale rate hunters and job seekers all click the phrase auto parts, and each one costs the same as a customer.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by size, brand and battery fitment

    Separate campaigns for the tyre sizes, battery types and accessory lines worth advertising, so a search for one thing does not trigger an advert about everything.

    Result: The advert names what the person typed.

  2. Click-to-WhatsApp adverts that open with the enquiry

    Adverts that open a chat with the size or the model already written in the first message, which suits a buyer who does not want to talk yet.

    Result: The enquiry arrives on the phone your counter already watches.

  3. A radius drawn around the shop, not the city

    Targeting set to the distance a driver will travel for a fitting, with the busy roads and nearby localities named rather than left to a default.

    Result: You stop paying for clicks from the other end of town.

  4. A negative list for the trade searches

    Dealership, distributorship, wholesale rate, price list PDF, jobs, salary and second-hand, added before launch and topped up from the search terms report.

    Result: The budget reaches buyers.

  5. A stock rule before a size is advertised

    A short check with the counter on which advertised sizes and batteries are in the rack, with anything out of stock paused until it arrives.

    Result: Everybody who calls can be served.

  6. Calls and chats counted as enquiries

    Call tracking on the advert number and a note of each WhatsApp enquiry, with fitments recorded against them so the cost per job is visible.

    Result: You can tell whether the advertising paid for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a parts and tyre shop, and the ones to keep out.

Tyre size plus car model, such as 185/65 R15 Swift tyre
Bid, only for sizes in stock. A buyer typing a size wants it today. Pause that size the moment the stock is gone, or the click is wasted and the customer annoyed.
Battery replacement near me
Bid. A dead battery is urgent and local. Match the advert to the battery brands and Ah ratings you hold, and mention old-battery exchange only if you really offer it.
Part name plus model, such as clutch plate for Innova
Bid on the part and model combinations garages ask you for. Skip generic part names with no model, since they bring browsers and rival dealers.
Buy online, free delivery and marketplace names
Block. Add online, free delivery, COD, Amazon and Flipkart as negatives. You want walk-in and call-in buyers, not people comparing you against a marketplace.
Where the click lands
Send the click to a call button or a WhatsApp chat that opens with the size or part already typed. Stock and price can then be confirmed from the counter without a form.
Counting a real enquiry
Count a call or chat that names a size or part and gets a price. Mark in the counter book which became a sale or a fitting, so tyre and battery adverts are read against billing.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the advert mention price at all?
Only where you are genuinely close. Otherwise the advert carries the fitting, the warranty handling and the fact that the part is on the shelf today. A buyer comparing on price alone was never going to visit the shop.
What should a small shop spend?
Enough to hold the sizes and brands you stock deeply, in a small radius, during counter hours. A thin budget spread across every product buys nothing visible.
Should a parts shop bid on its own name?
Yes, in a small campaign, because someone sent by a mechanic often searches the shop name and a rival can sit on top. Keep it cheap and separate. Do not bid on a tyre or parts brand's own name unless you stock it and the platform's current rules allow.
Should a parts and tyre dealer use Google Ads or Meta ads?
Google search first. Someone typing a tyre size or part name needs it now. Meta is better for accessories and fitment offers shown to car owners nearby. Pick one, count calls and chats, and add the other only when the first pays.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for auto parts and accessories dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need