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Auto parts and accessories dealers · Digital marketing

Serve the counter trade and the walk-in driver without mixing them up.

A parts shop runs two businesses: the garage trade on credit and the retail customer paying cash today. Each is reached differently. GullySales writes the plan that splits them, times the spend to the monsoon and the festival season, and reports on what the trade counter and the retail counter each brought in.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “Two counters, two kinds of marketing”

    Garages are won by a visit and a fast phone. Drivers are won on Maps and Instagram. Spending the same way on both wastes half the money.

  • “Your year already has its dates”

    Tyres and wipers before the rains, accessories before Diwali, batteries when the cold mornings start. The calendar is written by the weather, not by you.

  • “Nobody in the shop has an hour free at four in the afternoon”

    So the posting, the replies and the review requests need a fixed slot, usually early morning, and one name against them.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan that separates trade from retail

    What is being done to grow garage and fleet accounts, what is being done for walk-in customers, and the budget and owner for each side.

    Result: Neither half of the business is run on leftovers.

  2. A season calendar with the work placed in it

    Pre-monsoon tyre checks, festival accessory offers, fleet outreach before their budget month and battery season, each with the week the work starts.

    Result: Campaigns begin before the demand does.

  3. One person, one hour, written into the day

    A named person for the phone, the profile and the posts, with the hour fixed at opening time before the counter fills.

    Result: The work happens on a busy day too.

  4. A report split by counter

    Enquiries and orders from garages, fleets and retail separately, with reply times and the sources that produced them, against the baseline recorded at the start.

    Result: You can see which counter is actually growing.

  5. A decision on what to stop

    A review of each channel against the orders it brought, with a written decision to continue, change or drop it.

    Result: Money moves to what is working.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where a parts dealer starts

A parts and accessories dealer starts by separating the garage trade from the walk-in customer.

Business Profile with brands and tyre sizes
List the brands, vehicle makes and tyre sizes you stock, with a counter number answered in shop hours. Count calls by whether they came from garages or customers.
Stock and rate message for garages
Send a short message to your regular garages when stock arrives or rates move. Record which garage replies and orders.
Genuine part proof
Show the brand authorisation, the invoice practice and how to check a part is genuine. Put it on the profile and answer the question on WhatsApp the same way each time.
A page for tyres and accessories
Write a page for the tyre sizes and the fitment you offer, with the fitting charge stated. Note enquiries that came to it.
Credit and collection note per garage
Keep a sheet for each garage with orders, dues and last payment. Use it to decide whom to promote to before spending on new ones.
What to leave until later
Leave marketplace listings and paid ads for accessories until the profile and garage message work. Undercut prices there are rarely worth matching.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are a small shop. Which one thing should we do first?
The Business Profile and the WhatsApp reply. Together they cost almost nothing and they fix the two places where most shops lose the customer.
Should we sell on a marketplace as well?
Only if you can hold the margin after commission and returns. For most counters the money is in garage accounts and fitting work, which no marketplace can take from you.
How do we stop garages calling three dealers and buying from the first to answer?
Answer first and answer with stock status, price and delivery time in one reply. Keep saved replies for the part queries you get most. Record which garages order after your reply and which went elsewhere, then ask the second group why.
Is it worth hiring someone just for WhatsApp?
Often the counter staff can do it if the replies are saved and one person is named for each shift. Hire only when messages wait while the counter is busy. Track unanswered messages for a few weeks first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for auto parts and accessories dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need