Car dealers · Social media
Delivery photographs are the content this trade never runs out of.
A dealership's social accounts live on deliveries, walkarounds and launch days, all of it inside the manufacturer's rules on model images and claims. GullySales sets the routine, takes consent for customer photographs, and gives each salesperson something worth putting on their own status.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For car dealers
Where it usually goes wrong, and what we would do.
“The salesperson's own status reaches the buyers”
A consultant with four hundred contacts and a photograph of this morning's delivery does more than the showroom page. Give them the picture and the line to use with it.
“Consent for a delivery photograph takes ten seconds”
Families are pleased to be photographed with the car and much less pleased to find it posted without being asked. Ask on the day, note it down, and the library builds itself.
“Walkarounds answer what the review videos leave out”
National reviewers cover the drive. Buyers still want to see boot space with a pram in it, the third row for a tall passenger, and whether a variant has the feature they saw.
“The brand decides what a model image may say”
Prices, schemes, colours and comparisons in a post fall under the dealer advertising rules. Check before posting, not after a call from the regional office.
What we do
What we deliver for car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A routine anybody can keep
One delivery post, one walkaround and one workshop or offer post each week, planned a fortnight ahead.
Result: The page stays alive without a crew being hired.
Consent taken on delivery day
A short written permission for photographs and video, taken with the paperwork and filed with the delivery record.
Result: The photo library grows without complaints.
Variant walkarounds shot in your showroom
Boot space, the third row, the differences between variants and the accessory packs, filmed on a phone with a consultant talking.
Result: Buyers get the answers the reviewers skip.
Material prepared for consultants' status
The picture, the line and the number to use, sent to every salesperson on the same morning.
Result: Each consultant's contacts hear from your showroom.
Posts checked against the dealer rules
Model images, scheme wording, finance claims and comparisons read against the current manufacturer guidelines before publishing.
Result: Nothing has to be taken down later.
Social enquiries treated as leads
Messages and comments routed into the lead system with a source, and worked in the same minutes as a portal lead.
Result: Social enquiries get called instead of collected.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where a car buyer looks before walking into a showroom, and what to post there.
- Instagram reels of deliveries and walkarounds
- Show a delivery moment, with the family's consent, and a consultant walking round a variant. Name the model and variant in the caption. The action is to message a request for a test drive.
- YouTube, for the which-variant question
- Have a consultant compare two variants for a family, in the local language. Quote only the manufacturer's stated figures and name the source. The action is to send the budget and the variant on WhatsApp.
- WhatsApp for loan and exchange follow-up
- Send a plain list of documents for a car loan and for exchange valuation to buyers who have enquired. The action is to book the valuation visit or send the documents.
- Google Business Profile posts for the showroom
- Post new arrivals on the floor, test-drive cars available, delivery bay photographs and timings. The action is a call or a request for directions. Keep the workshop on its own profile.
- LinkedIn, for fleet and electric buyers
- Show an electric car handover to a company or a fleet order, with the buyer's permission. The action wanted is a message to the sales head for fleet and corporate buying.
- What not to post
- On-road prices or scheme wording that the manufacturer has not approved, a customer's registration number, a comparison with another brand's car, or a delivery with a child's face and no consent.
Who it is for
This is written for these car dealers.
- Authorised new car dealerships for mass-market brands
- Premium and luxury car dealerships
- Electric vehicle dealers and experience centres
- Multi-brand pre-owned car dealers
- Manufacturer-certified used car outlets
- Commercial vehicle and taxi fleet dealers
- Dealer groups with several showrooms and workshops
- Rural and semi-urban dealer outlets
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post prices and offers?
Should each salesperson run their own page?
Should a used-car dealer show the registration number and kilometres?
Who answers a comment about our service workshop on a sales post?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for car dealers.
6 min read · 21 Sept 2026Radio advertising vs social media advertising: where should your money go?Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
6 min read · 6 Oct 2026How buyers choose a showroom, workshop or parts counterCar, bike, repair and parts buyers send one enquiry to several sellers and pick the first clear answer. This post lists what each buyer checks, and where a dealer or workshop quietly loses them.
8 min read · 21 Sept 2026Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
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Everything else we would do for you.
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Or start from the overview: sales and marketing for car dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.